Instagram 101: Everything You Need to Know

Miami Social Media Marketing

Instagram Marketing Tips | Everything You Need to Know

Many think of Instagram as another one of the many social networks. However, what began as a photo-sharing app now serves many companies and marketing specialists as an important platform that brands can utilize to target prospective customers. Instagram is now flush with influencers, brands, and marketers. For this reason, GOA-TECH, a Miami social media marketing company, wants to share some information on why this social media platform is so useful for marketing. Here’s how you can utilize Instagram marketing services to your advantage.

Why Choose Instagram Marketing?

Instagram is one of the most popular social media platforms with a massive number of users. With over 130 million users in the United States alone, the platform’s user base is far too large for any Instagram marketing service to ignore.

If this isn’t reason enough why your business should maintain a marketing presence on Instagram, check out these statistics:

Now that you have a statistical understanding of Instagram’s importance, our GOA-TECH experts want to share some Instagram marketing tips that can help you do it well:

Instagram Profile

Your company’s Instagram bio profile is the first chance to make a great first impression. When someone views your profile, this offers you a very short window of time to engage and convert them into customers. This is why it is extremely important to optimize your Instagram profile. 

  • Provide profile information that accurately and translucently represents your brand.
  • Write an engaging bio that will tell your company’s story while showcasing the brand to potential customers.
  • Add a link to your website in the bio. Preferable, you should post a shortened URL that appears neat and trackable.
  • Choose a high-quality profile picture that also represents your brand.
  • Use this time to post and promote a branded hashtag in the bio.
  • Choose a color palette or brand aesthetic for your posts and apply them consistently.


Instagram TV is a feature that enables accounts to pose longer videos than those supported by other video marketing methods like Instagram stories, or within a traditional post. The maximum video length for an Instagram post is 60 seconds, and for stories, it is 15 seconds.

IGTV solves this problem for some video marketers by allowing them to post videos for up to 60 minutes. However, the account must be verified. For other Instagram accounts, video content cannot exceed 10 minutes.

Instagram designed IGTV for compatibility with mobile devices, supporting vertical video playback. The feature is quite useful for Instagram marketing services and brands attempting to reach a target audience when they are most engaged.

Instagram Reels

Some have described the Instagram Reels feature as Facebook’s clone of the popular TikTok platform. This is due to its ability to create and share short-form, 15-second video content in a dedicated Instagram feed.

However, Reels enables users to reach the Instagram user base, a slightly different audience. TikTok remains most popular with a younger, 16-24-year-old audience while Instagram is primarily used by 25 to 34-year-olds.

Instagram Reels is another chance for businesses to increase their followers and earn more money. Nevertheless, it is crucial to building clarity around different types of videos that your brand can produce.

Company Culture

Company culture videos can help tell your brand story. They’ll put your company personality on display, helping to stand out among numerous niche accounts. Think about posting event videos or branded videos to broadcast your culture.

Product Demonstrations

Product videos showcase your goods or services, helping to get users interested in them and your company. This form of video marketing can help you showcase a release of new products, as well as old favorites some users may remain unaware of.


Brands commonly rely on testimonials to help them demonstrate what people love about their company. Genuine and relatable reviews can cultivate trust with an audience. This is a vital component to generate conversions and expand brand awareness.

Educational Material

Your company can use Instagram marketing services and video marketing to teach your audience something new or useful about your industry. This might include new technologies, new products, etc.

Quality educational videos are often very interesting to users, especially those that actively search for informative types of content while browsing social media.

Miami Social Media Marketing | GOA-TECH

This detailed Instagram marketing guide is a good start to help your brand run successful marketing campaigns and initiatives on Instagram. Our Instagram marketing tips can help you feel like an ace as you separate your company from the crowd.

For more information and tips with social media marketing or Instagram for business, follow along with our blog. You can also reach out to our GOA-TECH team for any of your digital marketing and social media management needs!

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