Why Are Proper Website Headers So Important?
It is extremely rare today for internet users to read through an entire page of online content. Companies only have a few seconds to impress a user and spark interest in their website. Marketers and webmasters must try their hardest to make a good first impression. Part of that strategy means relying on certain techniques to capture attention as readers scan information.
The top web developers understand what it takes to captivate a user’s attention. They carefully structure a website while creating the most appropriate layout based on the content volume while planning new ways to capture visitor attention. Each technique employed is a potentially gained customer for a brand or company designing the website.
In the field of web design, headers refer to the top of a web page. Headers are a valuable section of any web page as users will notice the area for a few seconds before scrolling down or moving on.
However, headers and heading tags provide a website with so much more and are a crucial component to the design of any website.
What Do Headers Do?
The first step in understanding header importance is to understand what they do. While a header may look like a title, headers serve many functions.
- H1 heading tags serve as the main title on most web pages. This header is visible, sitting at the top and informing a reader of what a page is about.
- H2 heading tags serve as an initial sub-header, indicating a point under the umbrella of the main page topic.
- H3 and H4 serve as sub-sections and subsections of those subsections.
Because readers seldom read through an entire web page, headers serve to break up information while allowing for simple page scanning. Using headers offers users the opportunity to focus on pertinent details that are most interesting and relevant.
Using Heading Tags for Search Engine Optimization
Nevertheless, a header not only helps people scan through the content. They additionally benefit search engines as well. Google crawlers scan a page in very much the same way as readers do when they browse through the information. Heading tags enable crawlers to easily understand a web page’s overall meaning, in addition to important information and how to display a web page while responding to search queries.
Marketers and webmasters work to include keywords into their headers and content, enabling search engine crawlers to rank the page in search results according to the keywords and search phrases utilized. Without the right SEO implementing keywords into the heading tags, a company’s web page may remain almost invisible to web users.
Schema Data Structure
Schema data structure or Schema markup represents structured data vocabulary that helps search engines understand the information on a website and provide rich results to search queries.
By utilizing Schema data structure, marketers and webmasters can help search engines observe and develop relationships behind entities as mentioned on a site.
The whole point of structuring data in this way is to communicate better with search engines like Google or Bing. When these entities understand content and components on a deeper level, the relationship becomes symbiotic. The search engine can provide better results to their searchers while a page attains a better rank and standing with a popular search engine, they can then use it to convert visitors into customers.
However, microdata like Schema data structure doesn’t directly impact organic search rankings. This doesn’t necessarily mean that it doesn’t impact visibility. Rich snippets that Google and Bing create from website content with structured data provide the site with some increased visibility on results pages while also improving click-through rate.
Although a website might not see an immediate, direct boost in their page’s organic rankings because of utilizing Schema, they could see improved traffic from search, something most SEO specialists are searching for anyway.
The Importance of Headers, Heading Tags, and Schema Data Structure | GOA-TECH
Headers, heading tags, and properly structured data enhance a website’s appearance in search results. Adding these features onto any webpage additionally helps sites to adjust as more search-related technology comes out. For example, with spoken queries now all the rage, voice-activated devices like Alexa and Google Assistant depend heavily on structured data to identify and retrieve relevant information to voice searches.
To learn more about how to properly implement headers and heading tags, in addition to properly structuring site content with Schema data structure, reach out to our team from GOA-TECH today!