Right now, your business, practice, or firm may be wrapped up in the hustle and bustle of the holidays, but the new year is right around the corner! Have you been thinking about your business strategy for 2022? Rebranding might be the best game plan for your business.
What Is A Brand?
Every business, organization, and individual has a brand. It’s more than just a logo and a name. Your brand encompasses both physical, visible aspects of your brand and customers’ thoughts about your business and how your business makes them feel.
Chick-fil-a is a fast food restaurant specializing in chicken sandwiches, but how does their service make customers feel? How does the decor of their restaurants make customers feel? These are important questions to ask about your own business too. While you need a strong name and logo that sets you apart from the competition, the rest of your brand also needs to set you apart.
Amanda Bowman from Entrepreneur magazine puts it best:
“Your company’s own brand is the sum total of the experiences your customers and prospects have with your company. A good brand communicates what your company does and how it does it. A good brand also establishes trust and credibility with your prospects and customers.”
However, just like anything else, businesses change over time, and so do their brands. Sometimes companies change so much or would like to change more that the best course of action is for their brands to change completely. To further establish your business and its image in customers’ eyes, a business rebrand might be just the thing you need for 2022.
Do I Need A Business Rebrand?
But how does one know their business needs to rebrand itself? Well, a good rule of thumb is to model other successful (and learn from unsuccessful) business rebrands. Recent business rebrandings include Burger King, Uber, Dunkin’ (formerly Dunkin’ Donut), and WW (formerly Weight Watchers).
Some of these rebrands have been successful, and others haven’t. If you’re thinking about a 2022 business rebranding, look at why exactly other businesses transform their brands. Sometimes it’s to change their product lineup and do more with their products. Other times, businesses rebrand to establish new values or further solidify their current ones.
Placing importance on specific values can positively change how customers view that brand if the brand aligns with customers’ personal values. When the time is right, your business will likely need a rebrand when the situation calls for it. A proper rebrand is about changing how your customers feel about your business, so don’t rebrand unless you think it’s worthwhile.
A good sign that it’s time for a business rebrand is to differentiate yourself from your competitors better. A generic name and logo make it easy for customers to confuse your business with another one. This is why small businesses often rebrand with just a logo redesign, new decor, and new product packaging.
However, if you’re thinking about a 2022 business rebranding, you will likely encounter the same problems down the line if you continue to use generic logo templates and stock art. A custom design will be different from the competition and last you way longer. Our graphic design and website development team can put you on the right track for your 2022 business rebranding project. Whether you need to redesign your logo, get all your new custom packaging in order, or redesign your website, our in-house marketing experts can help you get there. Give us a call today!
