It sounds simple: The better your blog is, the more people will visit your website, and the more sales your business will get. But how exactly does that work? What makes a good, engaging blog? How does SEO have anything to do with blogs?
Here’s how SEO and great blogs go hand in hand.
Does Blogging Help SEO?
Search engine optimization (SEO) is one of the most important tools in digital marketing today. When customers are looking for services or products that your business offers, you want your business to be one of the first options on search engines. Ask yourself, how often do you flip to the second page of Google? Probably once in a blue moon.
If your business often doesn’t show up on search engines until the third, fourth, fifth page, that means barely any customers are finding you through search results, if any. Optimizing your website means putting specific keywords, phrases, maps, and other information that will make a search engine’s algorithm (like Google, Bing, and Yahoo!) put your website before others.
Your blog posts can be an effective SEO tool. It provides a space where you can write about topics, products, and services that customers are looking for, increasing their awareness of your brand and everything your business has to offer. Blog articles can answer relevant questions, whether they be incredibly common ones or unique questions for niche interests and needs. In addition, blog posts can have multiple different on-page SEO tactics to help your blogs and other website pages rank better on search engines and reach more users.
So the answer is yes, blogging does help SEO. But how long does it take for SEO copywriting to actually work and make your website rank higher on Google?
How Long Does it Take SEO to Work?
Investing in your digital marketing strategies and tools can take time and a substantial investment. There are endless digital marketing tools and tactics, and odds are that you won’t be able to afford all of them at once. This is why our team of digital marketing professionals at GOA-TECH can help you decide which marketing tools and strategies will work best for you and your budget.
What works for one business may not work for yours, and the most effective tool for your business may not provide instant results. SEO results vary from business to business, but that’s not really helpful information if you’re seriously considering SEO as a marketing option in your budget.
When clients ask us, “How long does it take SEO to work?” we always let our clients know that SEO usually takes at least 6 months before you start to see results, such as increased traffic on your site and higher search rankings. It’s a long-term investment, so it’s not something we recommend for businesses that won’t be able to diligently maintain SEO services. Many marketers even say that you won’t be able to see the full results of your SEO investment until a year to two years later.
Yes, SEO is a slow, steady process, but it’s absolutely worth it. The top 3 pages on Google receive over 75% of the traffic compared to the rest of the pages on search results. How big of an increase in sales could you see if you saw even half of that traffic on your site?
SEO requires smart strategy and it encompasses more than just engaging copy. That’s why our content team and in-house SEO experts work together to make the most optimized web pages and blog articles for our clients’ businesses.
Let Us Take Care of SEO for You
Our marketing team works to ensure your business appears at the top of searches by reviewing analytics and optimizing your website.We improve your site’s overall ranking and increase your exposure to customers through creative, research-based content and data analysis.