Landing Page Best Practices, Tips, and Tricks
Landing page optimization is not something that just simply happens. Even with time and effort, your company may still not experience success overnight. This is precisely why many inexperienced marketers will feel frustrated before giving up on their landing pages altogether.
The best first step to improving landing pages begins with data. Collect it. Design your landing pages based on this information you attain about a potential audience. However, you can’t just stop here. Ensure you collect as much information as possible as more and more viewers come across your website.
Converting the data you attain about site visitors into informed decisions that guide your marketing funnel remains essential to producing leads and sales. For this reason, our experts from GOA-TECH are sharing our five favorite components that you need for landing page optimization.
Employ Top-Quality Images
In general, human beings remain highly visual creatures. More often than not, a website’s appearance drives viewer impressions about a site, and even the company itself.
Think about the rise of social media and the “instant gratification” users attain within fractions of a second as they scroll through their feed. In the modern era, an audience remains far more likely to subconsciously decide on whether or not they stick around your landing page. For this reason, relying on high-quality images is one of the best landing page optimization methods to attract (and maintain) viewers on a landing page.
Streamline and Simplify Choices
Many modern Americans feel stressed. This could be in regards to family issues, work issues, even traffic problems as they traverse from place to place. The best landing page shouldn’t impart added, unwanted difficulties in their lives.
Landing page optimization should always involve keeping the page as simple as possible. It is a sales funnel after all, and limited decisions are one of the best ways your company can begin to guide users where you want them to go.
Keeping Up with Easy – Short Form Content
We can certainly see a pattern developing. The best landing pages keep things nice and as easy as possible. Nonetheless, it is also essential to consider your company’s advertised products or services.
Obviously, with a high dollar expenditure, readers will want to attain as much information as possible. In any other instance, using shorter forms will keep things streamlined and easy for viewers as they browse your landing page.
Maintain a Simple Objective
Stuffing too much information onto your company’s landing page is certainly not a good way to optimize it. Similarly, marketers may experience challenges retaining viewers. Ensure your landing page expresses a clear, concise view of the call-to-action from your audience.
Limiting the copy, images, and links in a well-organized and well-planned landing page optimization strategy helps viewers know exactly what your business wants them to through the CTA.
Minimize and Mitigate Friction
When we say friction, these means the negative experiences that result from things like missing objects that inhibit users from responding to a call-to-action.
With the right amount of copy information, as well as customer security and several other professional components, a view can feel at ease selecting your business’ landing page and call-to-action.
Landing Page Optimization | GOA-TECH
Designing and implementing, or even optimizing existing landing pages involves a cohesive blend between science and art. Also, no singular approach will necessarily fit every situation.
Our team works to help our clients develop credibility online by offering unique, innovative landing page optimization strategies for the best possible results. To learn more, contact GOA-TECH today!