Digital Marketing and Your Business
During difficult financial times, digital marketing and advertising expenses are often among the first costs cut from a company’s budget. It’s one of the few financial decisions that many small businesses make without real thought or strategy for market research.
The quick decision to eliminate marketing costs in the short term often leads to missed opportunities. During a financial downturn, advertising and digital marketing rates tend to become more affordable and offer greater product or service promotion opportunities.
Digital marketing offers increased exposure at a more affordable rate is a powerful tool giving small businesses more significant opportunities to reach core customers. When the market improves, competitors tend to start spending again to catch up, but it at a significantly higher cost.
With COVID-19 affecting virtually every business large and small, in every industry of the world, we’re now entering into an entirely new era of marketing.
Throughout the pandemic, GOA-TECH has assisted many of our small business clients by developing innovative digital marketing strategies to reach customers right here in Miami and throughout South Florida.
Our digital marketing agency is proud to be at the forefront, offering flexible, modern initiatives to ensure our clients’ best results. We wanted to share some of our insights with you as we move into what many are calling the “new normal.”
Relying on Digital MArketing Data for Specially-Designed Insights
New trends are swiftly becoming the new norm in digital marketing. These trends include relying on individualized, targeted insights. This form of personalized marketing, while somewhat utilized in the past, is now a crucial component in creating digital strategy in the new business normal.
Most modern consumers browse on their phones in locations all over the globe. This consumer behavior means that marketing teams have the opportunity to create tactics like push notifications and SMS advertising to reach consumers in new ways.
Many businesses wonder how much communication is too much? Some consumers (and potential consumers) will appreciate notifications every day as part of an integrated marketing strategy, but others will prefer more infrequent communications. Data analysis gives us insight and marketing research, allowing us to target the right demographics.
Optimizing the Frequency of Digital Marketing
Communication frequency is sometimes determined through A/B testing, which allows us to discover which messages resonate with our target market.
Not only will this help to determine the frequency, but additional insights on using data to communicate in the right context while learning about their behavior.
A/B testing is essential for marketing teams attempting to balance the happy medium between too much and too little advertising communication.
Optimized Content – Optimized Search Results
Search Engine Optimization (SEO) is vital to any content-based marketing strategy. Your content has to resonate with your target audience. What you say and how you say it matters. Knowing what to say and when to say it is an integral part of an SEO strategy.
Writing is an art form, and good content should tell your story in a way that your customers understand and want to hear more about you and your business.
Are you Ready to Optimize Your Business for the “New Normal” with GOA-TECH?
Digital marketing offers small businesses a platform to reach targeted audiences with specific messages in a way we haven’t seen before. Investing in a digital marketing strategy will not only pay off, but it will help you navigate future challenges.
With GOA-TECH and our research-driven digital marketing services by your side, your company has a team that is ready to help you thrive.
To learn more about what we can offer you and your business, contact our team today!
