Understanding Google Ads: Display vs. Search
Digital marketing provides many opportunities for a business to reach potential customers and raise their brand awareness. Understanding the differences and determining where to put your digital advertising dollars can be daunting with so many options.
Google provides businesses multiple ad formats:
- Search
- Display
- Video
- Shopping
- App
With so many options, companies must prioritize how they appear on Google or run the risk of invisibility to entire groups of potential customers, readers, etc.
Today, our team from GOA-TECH wants to touch on two of the most versatile (and two of our favorite) ad types: Google Search Ads and Google Display Ads.
We’ll also mention “marketing funnels” and “remarketing,” which you can find more information on in our prior articles:
Benefits of Google Search Ads
When we think about Google Display Ads, we can focus on Search Ads as the listings at the top of a results page when we inquire. These are the SERP listings that show up with “Ad” in the top left of each result.
Google Search Ads can best serve marketers attracting customers in the middle of the marketing funnel. It remains important for a company website to show up when people actively search. The Google Search Network lets marketers accomplish precisely this. This is the best opportunity to display ads at the precise time when a potential prospect searches for products or services that they offer.
Google Search Ads additionally work in cohesion with search engine optimization (SEO) keywords, understanding why consumers are searching on Google in the first place, in addition to what they are searching for.
Many may just conduct a Google search to research their options to fill a particular need. This means keeping things clear and concise about why a product or service offered is the best choice for a user’s needs while setting up search ads.
Benefits of Google Display Ads
Google Display Ads can act as a completely different facet of an overall digital marketing strategy. The best way to employ Digital Ads is before a user initiates a marketing funnel.
Display advertising shows up all over the internet, not just on a Google Search Results page. We can find them in the headers or in the sidebars of the websites we visit. They’ll also appear in Gmail and on YouTube.
A Google Display Ad can be entirely text. However, they typically include images or video, making them very useful in the “customer awareness” phase of a sales cycle.
Google Display Ads also work great for remarketing purposes as well. When users shop online, they may decide in the end that they don’t want to make a purchase but leave the items in the cart. Later on, they may see the exact or similar items on the side of an article present on an entirely different site.
This Is where Display Ads come into play for remarketing, as well as shopping cart abandonment.
Which Strategy is Right for Your Business? | Google Ads in Miami | GOA-TECH
Most businesses can benefit from a combination of Google Search Ads and Google Display Ads. In any case, it remains important to evaluate target audiences, as well as what your company can offer a user at each stage of a buying cycle.
Nevertheless, when starting with Google Advertising or when on a limited budget, Google Search Ads offer a great way to start with paid advertising on the search engine. These offer a notable amount of control over advertising spending while helping get companies in front of people who want to find businesses like yours.
Our digital marketing agency in Miami from GOA-TECH provides marketing services that can manage and handle your Google Ad Campaign. We’ll start by formulating a strategy before moving into the creation and implementation phases of the digital marketing campaign.
If you want to ensure you produce the right message and get it in front of the right people at the right time, reach out to our team from GOA-TECH today!
