Branding with Purpose. Is it Time to Rebrand Your Business?
Your company’s brand is its most valuable asset because there is power in brand establishment. When established and executed correctly, branding can positively influence consumer action in virtually every industry, from brick and mortar stores to online suppliers.
The right branding can encourage consumers to happily spend their money and show loyalty to a company when it continuously meets customer needs and is aligned with customer values.
Unfortunately, brands can become outdated, limiting the opportunities and potential for business growth. Some proprietors also don’t look past a company name and logo when thinking about their brand establishment.
When is the right time for a company to rebrand? Aside from extreme situations or shifts in a business, there isn’t a straightforward solution to this problem. Nevertheless, our brand consulting firm in Miami, FL GOA-TECH wants to offer you some insight before diving into the deep end of rebranding.
What is involved with Rebranding Your Company?
Rebranding is the act of redefining how you present your business to people you want to sell to. Changing the approach to your audience can involve changing the company name, modifying business logos and artwork, or cultivating an entirely new company altogether. Some companies redesign existing marketing strategies and materials while others ultimately start over from scratch.
Much of the scope regarding brand establishment depends on the problems your company wants to solve. This essentially reflects the purpose of a rebrand in the first place, solving problems, not trying to look more modern. Great designs look nice; however, a real design and rebrand initiative solves problems.
Making the Right Decisions for Your Brand
You cannot rebrand a business that never had a brand in the first place. Creating a brand involves establishing beliefs and a mission. Visual logos and a company name are certainly nice, but this represents more of a brand identity, a derivative of the overall brand establishment strategy.
By March or April 2020, many brands were forced to shut down temporarily (many permanently) due to the ongoing coronavirus COVID-19 pandemic. However, the companies that found themselves able to weather the storm and survive restructured their branding and even the way they conducted business to accommodate a changing landscape.
Although clients always gauged business competency based on the perceptions they had of a business, COVID changed everything in how consumers could interact with a business.
Now, in 2021 many company goals and brand messages have changed, and some are now more relevant than ever before. The purpose of your company rebranding should focus on improving your image in one or more ways.
No matter if you want to reinvigorate your business image, attract new customers, increase engagement, or achieve new goals, realigning your brand establishment or rebranding can accomplish these goals for you while advertising the new business perspective to consumers.
Recalibrate Your Brand Establishment | Miami Brand Consulting | GOA-TECH
Branding is crucial to company success. Even the world’s top companies realign the brand establishment with great success. This is mainly because they rely on their brand to communicate products and services to consumers.
When your branding isn’t right, it remains essential to consider a company rebrand. Although this may seem like a long, arduous task, relying on a brand consulting firm like ours from GOA-TECH is a great first step to set things on the right track.
Your brand remains the core of your business, and it is vital to get things right. Branding will unquestionably play a key role in business success for 2021 and beyond.
To learn more about brand establishment and branding development, or for guidance on your company rebranding, reach out to our team from GOA-TECH today!