It’s never been easier for customers to share their thoughts about the quality of service, products, and overall customer experience.
This has created transparency that didn’t exist previously, and it’s shifted more power to consumers from businesses.
Businesses not actively seeking ways to incorporate online business reviews into their digital marketing strategy are missing out on a huge opportunity.
At GOA-TECH, we know how important it is to continue running your day-to-day business operations and not worry about marketing. That’s why our on-hand specialists are prepared to help you tackle everything from building a website to incorporating practices to get more Google Reviews. So if you need help with your digital marketing in any way, you’ve come to the right place!
More reviews equal more leads.
The internet is changing. According to an article by Search Engine Journal, 88% of consumers trust online reviews as much as personal recommendations. This means that the more reviews you have, the more likely a Google searcher will engage with your business upon finding it.
Why? Because if someone trusts what other people say about you, they’re more likely to trust your business. And if they trust your business, there’s a better chance they’ll convert once entering your website.
You probably know that leads and sales are connected, but did you know that reviews are also related to sales?
Yes, the more leads you get, the more sales you make. However, the more reviews your business receives, the more sales you make with fewer leads. Because when potential buyers see that other people have bought from you, they are more likely to trust your product or service and buy it themselves.
Google reviews can help potential customers understand your brand. But on top of that, reviews will significantly increase your brand’s recognition and awareness throughout the digital world.
You can use those Google reviews to show off the strengths of your company, as well as its weaknesses. Use this opportunity to show that you are fearless in taking feedback and making changes based on what people think about you and your business.
Insider Tips to Get More Reviews
Customer reviews are the most valuable asset you can have on the internet.
People trust other people more than they could ever trust a brand. So whether you sell products or services, here are a few tips and tricks to earn more and better customer reviews for your business.
Ask for Feedback
Do you know what you need to do to get more Google reviews? Ask your customers!
It’s easier than it sounds. Some people might think that asking their customers to leave reviews is a little pushy, but the truth is: your customers are the ones who chose your brand in the first place. So they’re often happy to leave reviews for you, especially if you make it easy for them by providing an email address where they can write about their experience.
Be Thoughtful and Timely in Responses
Responding to reviews is the best way to get the word out about your brand.
No matter how busy you are, you need to respond quickly if someone takes the time to review your business.
And while it’s always advisable to avoid sounding robotic as a brand, even a simple, timely “thank you” can encourage customers to stick around with your business.
In other words, your response should ideally be personalized and uniquely worded. When people see that you respond to every review, good or bad, it gives the impression that the business truly cares about consumer sentiment, thus providing an incentive for new customers to take a moment to share their own experiences.
Also, don’t feel dejected by negative reviews – they help make your brand more authentic!
Create a Google Review Link Shortcut on Your Website
Try to put a link to the online Google review form on your website.
This way, even if your customer doesn’t want to write a review, they can still share their feedback and experience with you.
You can even create a page on your website dedicated to Google reviews, accessible from your main navigation menu. This page should contain both a CTA to write a review but also include existing reviews.
This is an easy way to push Google reviews to come in and increase their visibility to potential customers.
Run a Review Email Campaign
Whether you’re sending personalized messages to your customers or you want to mass market an email campaign, email marketing is another effective way to get more Google business reviews.
Just be clear in your email. Don’t try to sugarcoat it or coerce customers into leaving a review.
There’s nothing wrong with simply asking them to do something that will help other future customers make informed decisions and support their chosen brand.
Be Honest & Practice Business Integrity
You need to deliver a great product or service if you want Google reviews flowing in.
And if you want great reviews, you need to delight your customers.
You can do this in a few ways: by exceeding their expectations and delivering something better than they expected, being responsive and helpful when they have questions or concerns, and providing them with an experience that makes them feel valued and appreciated.
These things should go without saying, but many firms operate with questionable practices and treat consumers poorly.
If you want more positive reviews, running an honest business will always get you there.
GOA-TECH Can Manage Your Online Reputation
Online reviews are a powerful tool for businesses to manage their online reputation.
With so many review websites, finding the right balance in managing your brand’s online presence can be challenging.
Our performance-driven marketing uses a unique program to help you track and manage your online reputation. Our in-house team will work directly with you to ensure all company responses are taken care of professionally.
Having a friendly, open voice with the customers will help to enhance your brand image and encourage positivity within your industry.
Contact GOA-TECH today to start managing your online reviews and business reputation!