Effective online advertising emphasizes branding and response, its effectiveness is highly measurable, and its ROI is unheard of.
Without it, your law firm may be losing to the competition.
That said, it can be complicated for law firms to execute a successful advertising campaign when there is so much going on throughout the company.
Developing this plan can be extremely difficult while you’re also trying to run your law firm. That’s where GOA-TECHs experienced Online Advertising gurus can take that pain away.
Pay Per Click (PPC)
It’s true. Pay-per-click, or PPC, is the most-used method for online advertising, with Google providing the best opportunities for exposure. Studies show that 85% of consumers search for businesses online when purchasing. Paid advertising is a quick way of achieving visibility.
PPC is defined as bidding on the keywords for which you want to appear. The more you’re willing to pay for each visitor, the higher your position; however, you won’t be charged unless a searcher clicks your ad.
Marketers’ methodology and approach when developing, implementing, and optimizing online advertising campaigns depend on each industry, market, and product. Therefore, it is essential to sit down and determine an advertising strategy before implementing an online search engine marketing campaign that would benefit your law firm in the best way possible.
A proper plan is critical for successfully targeting the correct audience and communicating the value of your product to drive conversion.
Social media is a great way to build your brand’s reputation and connect with potential customers.
Your law firm can thrive on the web, but it’s a crowded space out there. So you need to make sure that people know what you’re about, and how you are better than the competition. One way to do this is through social media marketing.
Social media marketing is a strategy firms use to promote their law services online through different platforms like Facebook, Instagram, Twitter, YouTube and LinkedIn. It’s another way for companies to interact with consumers and build trust through personal connections.
Social media marketing is also practical because it allows companies to reach out directly to their target audience without relying on traditional advertising methods such as television commercials or newspaper ads which cost money upfront but don’t always guarantee results at the end of the day (because they often get ignored).
Email & SMS Marketing
One of the most old-fashioned ways to gain the presence your law firm needs in the digital world is through email and SMS marketing. Email marketing remains one of the most underrated and under-utilized forms of online advertising. Yet, it is the most potent form of online advertising that exists for law firms of all kinds.
And if you haven’t joined the bandwagon with SMS or Text Message marketing, you’re falling behind. Statistics show that only about 15% of all emails sent are opened.
Those same statistics show that almost 99% of marketing and promotional texts are opened. So if you want to be seen, it’s time to start texting your potential customers.
Email and SMS marketing is very effective in generating customer interest. When done right, a newsletter is a cost-effective, fast, and simple way to keep customers informed on (and excited about) new product launches or new promotions.
Maybe the best reason to adopt email and SMS online advertising for your law firm is how cost-effective it can be. When comparing PPC, and Social media, it’s a fraction of the cost!
Choose GOA-TECH So You Can Worry About Your Law Firm
GOA-TECH has the ability to manage your online advertising strategies from top to bottom with the help of our highly qualified team of experts.
Instead of worrying about what you’re going to do, allow us to take over so you can focus on growing your law firm for the future.