Do you know that there are 3.78 billion social media users as of 2021? This is about half of the world’s population and it’s still expected to grow. Businesses today have social media profiles because it’s the easiest way to reach out to their target market. In fact, about 83% of marketers use social media advertising, and it ranks second in success.
If you own a business — it’s crucial to have your own social media profile. But should you create a personal profile or a business profile?
Difference Between Social Media for Personal vs. for Business Use
There are small business owners that sell products using their personal social media profiles. While this can work, you wouldn’t be able to maximize your earnings potential.
A personal social media profile is about yourself. You can post anything — from what you are eating to where you intend to go on your next vacation. It’s basically “news” about yourself.
Social media business profiles are strictly for business. It’s a free platform that allows you to engage with your followers, post products and services, gain insights about your followers, and publish relevant content to attract more prospects.
Businesses are not required to create business profiles, but it’s recommended if you’re serious about growing your business.
Why Businesses Should Create Business Profiles
Having a business profile shows how serious you are with your business. It’s one of the most effective ways to let people know about your brand and what products or service you are offering in the market.
With a business profile, you can post high-quality content that will enhance your brand image and make you an industry expert. You won’t be able to do these things with a personal profile.
If you want to establish yourself in the industry, it’s important to create a business profile for your brand.
How to Succeed With Social Media
Creating a profile is the first step to growing your business. The next step is to maximize social media and use the platform to generate more revenue. How to do this? You need to learn how to use social media management effectively. A social media consultant can guide you with the right strategies to boost traffic and increase conversions.
It’s not enough to post beautiful pictures; you need to know the best time to post these photos, so it gets seen by many. You need to know how to properly position a product or service and compel customers to buy from you. That’s where we come in.
GOA-TECH social media marketing in Miami is committed to helping startups and established businesses with their social media campaigns. Our team of social media experts can help you generate more revenue and help you achieve a competitive advantage. Get in touch with us today!