Over three and a half billion people are on social media. Even at about half the world’s population, social media platforms are still growing and gaining more and more users. It’s no wonder why so many businesses, big and small, build their brands and utilize built-in social media shopping platforms to sell their products and services.
But sales digital campaigns require strategy—good strategy shaped by knowledge on social media trends, analytics, and the type of content, products, and services your target audience wants to see. Here are some of our tips on how to get started with your business on social media.
Choose the Right Platforms
Once you define your target demographic, you should determine which platforms that demographic uses the most. With so many social media outlets at our disposal, most users have more than one platform that they use daily or weekly. The most popular platforms are Instagram, YouTube, Facebook, Snapchat, Twitter, and in more recent years, Tik Tok.
However, some demographics use these platforms more than others. For example, while the millennials and Gen Z population both use Instagram and Tik Tok, Gen Z feels more tied to Tik Tok ,and millennials feel more connected to Instagram. In addition, millennials and older generations might feel more connected to Facebook than Snapchat.
To increase sales through social media, you need to make sure you’re advertising to the group of people most likely to buy your products. While you can choose to be on all of these platforms, creating high-quality, consistent content for all of them can be quite overwhelming, bringing us to our next point.
Don’t Bite Off More than You Can Chew
If you’re getting started with your business social media accounts, or you’ve been neglecting them and want to get back on the grind, start slow. Pick a social media platform to dedicate your time to, preferably the one with the most potential to increase your sales, and stick to it. Create content exclusively for that platform and be consistent with posting.
Optimize your account on that platform too. What does this mean? Optimization is essentially using the resources you have to be at your best, most efficient level. For example, Instagram has built-in shop features, where you can put up your products for customers to buy directly on the app.
IG also offers location/geo-tagging, and it will recommend your account to users who are likely to be interested in what your business offers. Everything from your username to your bio to your profile picture should be optimized.
- Choose a username that’s catchy, one that users will remember.
- Put the most relevant information in your bio and keep it clean.
- Your business’ location, website, and other pertinent information on how customers can reach you.
- Avoid crazy fonts. Use a standard font that people can read.
- Choose a profile photo of your logo or other recognizable part of your business.
- Remember that profile photos are small on Instagram.
- Use a high-quality picture, not a grainy one.
Expert Sales Digital Campaigns | GOA-TECH
Creating a profile is the first step to growing your business. The next step is to maximize social media and use the platform to generate more revenue. How to do this? You need to learn how to use social media management effectively. A social media consultant can guide you with the right strategies to boost traffic and increase conversions.
It’s not enough to post beautiful pictures; you need to know the best time to post these photos, so it gets seen by many. You need to understand how to properly position a product or service and compel customers to buy from you. That’s where we come in.
GOA-TECH offers social media marketing services so you can have the best sales digital campaigns. We’re committed to helping startups and established businesses with their online presence. Our team of social media experts can help you generate more revenue and help you achieve a competitive advantage. Get in touch with us today!