Mobile devices are taking over. Period.
If you don’t believe us, chances are that you’re reading this article on a mobile device. If you don’t have a good experience, you can imagine how this will affect how you act on our website.
Now put yourself on the other side of the equation and consider just how many users you can lose if your website isn’t optimized for mobile. In this article, we’ll talk about optimizing your website for mobile visitors and why investing in it as soon as possible is essential.
If you’re ready to take your mobile website performance to the next level, look no further than GOA-TECH. We have the experience and know-how to get your website looking nice and performing well in this mobile-first world. shed to the spam folder even a single time can cost you serious credibility, and the more you do it, the harder it will be to recover.
Side Note:
Check out Google’s Mobile-Friendly Test Tool!
So, Why is Mobile Becoming so Important?
As you walk around the mall or visit a restaurant, you can see the number of cell phones in use. This should be your first clue about how essential a mobile-friendly website is.
Mobile-friendly websites are critical to your business’s success. However, it’s not just about knowing that your site looks good on a small screen; it’s about ensuring it performs well.
Here are a few reasons why optimizing your website for mobile is so important.
- Mobile-friendly sites show up higher in search results.
- Mobile searches make up more than half of searches on Google.
- Many advertisers say most of their traffic comes from mobile phone users.
According to an article by Google, visitors are five times more likely to leave before they complete a purchase or sign up for something if your site isn’t mobile-friendly. In other words: A mobile-friendly site is essential for any business looking to succeed in today’s digital world!
Mobile First Designing
Design is, of course, step number one to an optimized mobile website. Without quality design at the helm, all performance and visitor experience is tossed out the window.
According to that same Google article, 53% of consumers will leave a mobile site that takes longer than 3 seconds to load. That’s a lot of lost customers.
You can do a couple of things to keep most of those visitors from leaving your site due to speed:
Hide latency by serving above-the-fold elements while loading the details further down the page in the background. This is called lazy loading, a reasonably common technique to hide the actual loading time for users on mobile devices.
Serve smaller-sized images. Several tools will help you to serve larger images on desktops while serving smaller images on mobile devices. You can use this to your advantage and shorten the loading time on mobile devices because you’re serving a smaller overall page.
Test these techniques carefully before rollout, however, as it’s somewhat easy to botch implementation if you need to know what you’re doing
Ensure Your Website is Responsive
Responsive design means that your site will look fabulous no matter the size of the screen.
Whether browsing on a phone, tablet, desktop, or smartwatch, your site will adapt to fit the screen perfectly. When using a large screen, elements will scale up, so they don’t look oversized but remain easy to engage with.
The same happens with mobile devices: when you’re using a smaller screen, you want your site’s content to scale down without becoming unreadable or impossible to interact with.
Load Time is Essential
One of the most important things you can do for your website is to be sure that it loads quickly. If your site takes too long to load, visitors will leave and never return. This is because Google has conditioned users to expect quick results when they search for information online. They can always click on another link if they are still looking for what they’re looking for.
So before we talk about any specific tactics or strategies, you need to understand that your mobile website’s load time is essential to optimization.
User Experience (UX) is Everything
Today’s consumers are intelligent, savvy, and in a hurry.
They want their needs delivered in an instant. Whether at a desk, on a bus, or in a bank line, people like to access the internet for various reasons, whether shopping, booking flights, checking in with friends, or just searching for information.
These different online functions all have one thing in common: the quality of an individual’s mobile online experience makes a huge impact.
A critical part of that experience is the ease with which a consumer can find, access, review, or buy products and services. For businesses wanting to attract and convert that interest into revenue, user experience is crucial to their success and—in many cases—survival.
The ideal online customer journey is a user-friendly website that combines seamless navigation; a clean-cut purchasing journey; dynamic and digestible content; top-notch customer support;
GOA-TECH Has the Tools to Handle Anything
In today’s mobile-first world, users rely more on mobile devices than their desktop counterparts. If you want to get the most out of your website, it’s essential to make sure it performs well and is still easily usable on smaller screens. You can do this by optimizing your site so that it works well on mobile devices. This will help you avoid getting penalized by search engines.
GOA-TECH is a full-service digital marketing firm prepared to optimize your website for the mobile revolution. Our staff is based worldwide and contains some of the brightest minds in the industry. If you’re prepared to get started with a tailored digital marketing package, visit us online today!
If you don’t believe us, chances are that you’re reading this article on a mobile device. If you don’t have a good experience, you can imagine how this will affect how you act on our website.
Now put yourself on the other side of the equation and consider just how many users you can lose if your website isn’t optimized for mobile.
In this article, we’ll talk about optimizing your website for mobile visitors and why investing in it as soon as possible is essential. If you’re ready to take your mobile website performance to the next level, look no further than GOA-TECH. We have the experience and know-how to get your website looking nice and performing well in this mobile-first world.
Visual Content is King
With the explosion of smartphones, TVs, speakers, voice, and more in recent years, you’d be insane not to join in on the importance of visual content in digital marketing.
While you should still show attention to SEO to improve your Google rankings, creating visual content will be more crucial than ever in 2023.
In fact, Cisco projects that more than 82% of all internet traffic will come from videos in 2023!
Research has shown that people prefer visual content to plain text. If you want proof of this, look at the rise of visual apps like TikTok over the last few years.
Personalization on the Rise Again
Personalization of marketing campaigns and strategies has been at the forefront of marketing trends for the last decade. And yet again, it’s still making our list.
When a consumer has two similar products thrust in front of them, there is a decision to be made on which will get the purchase. One of the best ways to engage that consumer is by getting to their heartstrings with personal messaging.
Psychology has told us for generations that people enjoy hearing their name and seeing it written.
So, whether you’re sending marketing emails or writing a personal message to a loyal customer, always use things like name, company, and email.
SMS Messaging Overtakes Email Marketing
Text message marketing—or short message service (SMS) marketing—will pay dividends to companies across the nation in 2023.
That same Cisco study found that open rates for text messages are upwards of 98%, while emails are opened up to 20% of the time. More so, receiving a text invokes a sense of urgency to what you have to say.
As a result, SMS marketing should be included in every business’s marketing toolbelt.
Social Commerce
Social commerce is nothing new, but it now becoming a very common form of shopping. Brands are now becoming savvier and leveraging influencers, creating seamless ads, and finally sending consumers directly to buy right on social media.
Even if you sell services as opposed to products, consumers may not purchase online, but they can certainly be shown visual content on social media that leads to online purchases of your services.
This is a challenging feat, but if you can accelerate your social commerce purchases, you must be intelligent with design, marketing, and content all in one package. If you’re struggling to achieve that, GOA-TECH has the solution for you.
More Automation than Ever
No, we aren’t referring to a scene from I, Robot, in which robots take over; we’re talking about automation within your technology and marketing efforts.
Huge advancements happened in 2022 to bring things like answer bots for live chats and voice assistants.
AI technology, with the help of automation, will be able to take on some of the grunt work your marketing team experiences so they can concentrate on strategy and crafting a fantastic customer experience.
Remember, the human aspect of marketing is still the most critical part of marketing in 2023; however, creating some automation and taking advantage of artificial intelligence will free your team up to start pushing for sales.
Customer Retention
A huge part of providing a great customer experience is ensuring that existing customers are being treated correctly so you can upsell them in the future. Customer experience is on the rise in 2023, thanks to things like reviews.
Loyal customers help increase your brand’s reputation and awareness as they’ll talk about your company and products with their friends and family. Referrals go a long way! On top of that, if you have happy customers leaving happy reviews, more people will start to flock to you. If you have negative reviews from troubled customers, let’s hope you survive.
More so, statistically speaking, recurring customers are more valuable than new customers. Studies have found that it costs five times as much to attract a new customer as it does to keep an old one. So, it’s worth your weight in gold to ensure your current customers are happy as can be!
Hyper-Local Marketing Messaging
Local marketing is an old concept that doesn’t need to be explained deeply. The closer the people are to you, the more inclined they are to purchase your products or utilize your services.
Even the largest brands in the world recognize the value of tailoring marketing messages to local areas. And search engines like Google have become very good at serving up businesses in the local area whether you’re looking for a local company or not.
But geolocation services are due to step things up a notch.
Now that everyone has a smartphone, potential customers can be targeted with marketing messages as soon as they’re detected to be within a certain distance from a store. While this seems a bit big-brother-esque, it will certainly help your marketing efforts!
Combining hyper-local tactics with a solid marketing strategy will give you an advantage in your town, city, and county.
GOA-TECH Has Your Back
At GOA-TECH, we realize how complex this sounds to the average business owner. Trust us; you are not alone if you need clarification about how to get started and ensure your business is keeping up with the ever-changing marketing world.
Visit us online to learn more about how our services can bring your marketing to the next level!
