Increase Reviews and Search Visibility for Your Medical Practice with a Google Business Page!
Reviews, ratings, as well as business profiles, are invaluable tools for doctors and other healthcare providers in an ever-expanding field of digital marketing. For various South Florida medical practices, a Google Business Listing in Miami serves as their primary source of lead generation and web traffic.
A Google Business Page can help you put your medical practice literally on the map! When people search for a “medical provider near me” and numerous other target search inquiries, powerlistings for your practice will help you show up first on Google.
However, reaching number one in Google search rankings is no easy task. Our team from GOA-TECH has some tips and tricks that might help you make the most of your business listings on Google to help carry your practice to the top.
Why is Google my Business so Important?
Google My Business s an easy-to-use tool for practices to manage their online presence across the Google search engine. This includes search results, as well as Google Maps. By verifying and editing your practice information online, you can help prospective patients find your while also displaying important information about your team.
A Google Business Page makes you and your practice discoverable online, enabling more patients to find your practice and its services. Almost all online experiences begin with a search engine inquiry, and 90 percent of these searches start on Google.
By optimizing your powerlistings with Google, you can increase your practice’s search visibility. Growing your organic search results presence in this way with Google My Business must serve as one of your top marketing priorities.
Using Your Google Business Listing in Miami for Medical
- Claim Your Business Profile
Only editors and managers can edit a Google My Business profile. You must first claim your Google My Business account ownership to become an owner or manager. If your practice has multiple locations, you will need to repeat each location’s process to claim your pages. Once you claim and verify your business powerlistings, you can head to the Google My Business Dashboard.
- Google My Business Dashboard
After logging into your account, you will quickly see a menu bar with numerous different pages. This is the Google My Business Dashboard and effectively the hub for your powerlistings with Google.
The “Info” tab enables you to change and optimize your practice information, including:
- Business Name
- Phone Number
“Insights” from Google makes it easy to track how searchers find your Google Business Page and how they interact with searches for your business.
“Reviews” lets you view and respond to Google reviews. The “Photos” tab enables you to add, edit, or remove photos from your Google My Business listing.
Optimizing Your Google Business Page in Miami | GOA-TECH
The most important thing you can do to improve your Google My Business listing in the healthcare and medical fields is to ensure accurate information. This is extremely important for Local Search Engine Optimization (Local SEO). Small differences may not seem like a must, but consistency in your “NAP” (Name, Address, Phone Number) ranks higher with Google and adds legitimacy to your practice’s online presence.
You should also add some photos of the practice. Patients will want to see images that give them an idea of the people and story behind you and your team.
A Google Business Page in Miami can be a significant resource for South Florida doctors and other medical providers. Nevertheless, you must utilize your powerlistings correctly. Many local business owners in every industry simply brush their Google business pages aside. Frankly, if you don’t list your business, your competitors probably already are.
You can follow the steps in this post to some success or partner with an experienced healthcare marketing agency like our team from GOA-TECH. We can help send you on the way to rank locally with Google by fully optimizing your Google My Business listing, in addition to your powerlistings all over the web!