The average individual receives nearly 100 work emails each day. Unfortunately, the numbers regarding who actually opens these emails are often far worse. When it comes to the internet, businesses simply must learn to live with the fact that they might not get what they put into it.
Email marketing has significantly evolved with the progression of networking and technology. Although what worked even five years ago is no longer viable, advertising through email is still a key component to marketing success.
Our team from GOA-TECH wants to share some information on email marketing campaigns to help our readers experience success. Start by picking out an email marketing campaign tip from this list and have some fun with it.
Start Your List
No successful email marketing initiative takes place with permission from recipients. The first step in such a campaign should represent building a list of recipients. Fortunately, a couple of ways exist that you can do this.
Some businesses elect to provide a free product or service while others hold raffles or giveaways. A company could even abstain from hocking free stuff and simply provide their readers with a well-though newsletter.
We can’t offer a right or wrong answer on this email marketing tip. However, wielding a clearly-defined and outlined purpose for asking individuals for their email address is crucial.
Establish and Work Towards Goals
Advertising from the 1950s to digital marketing today depends on setting goals. Simply think about what you want to achieve through email marketing. This could represent welcoming new visitors and subscribers, boosting engagement, segmenting your correspondence lists, as well as maintaining an existing client base.
Understand Your Audience
Experienced, established marketers will likely possess some formulated idea about their targeted audience. Unfortunately, if your business is just getting started with email marketing, you may quickly discover that this is easier said than done.
The good news is that with modern analytics tools, you will immediately start compiling data on your audience the second you begin your first marketing campaign. This helps you gain insight into what readers respond to best, in addition to open and click-through rates.
Know When (and How Much) to Hit Send
Marketing initiatives remain almost entirely based on expectations. It is up to you to set them; however, it is also your burden to follow through on these expectations. Develop a strong call to action and follow-up consistently.
With these establishments in place, you can count on good chances for a successful campaign. Consequently, if your readers expect weekly emails and you start dispersing communication daily, this may set you up for failure as well.
Utilize Catchy Subject Lines
With so many emails flying back and forth on the web, creating a subject line that helps you stand out is crucially important. This can play out by appealing to reader emotions. It’s essential to think about how a majority of us open emails that we receive. This process often involves a swift look, click, buy approach. Nevertheless, think about why you opened that email for your fancy, newly purchased item in the first place.
You can read more about this email marketing campaign tip and crafting elegant, effective subject lines in our earlier article Spicing Up Your Email Subject Lines Increases Your Click-Through Rate By HOW Much??
Email Marketing Advice from the Experts at GOA-TECH
Writing successful emails seems like tepid, boring work. Other time it may seem like you’re taking your business’s attempts a bit too far. The secret lies in crafting a balance in the grey area between these two. To get here, keep trying, testing, analyzing, and trying again.
For more information on email marketing strategies, read our article from earlier in the month No One is Opening Your Emails: These 5 Strategies Will Boost Your Open Rate, or contact our dedicated and professional marketing team from GOA-TECH today!