Everything You Need to Know About Using Google Local Service Ads
For anyone managing digital marketing for a local business, you’ve probably at least heard of local Google Ads. If you aren’t using local ads with Google to market small businesses, you’re missing out on an absolutely crucial tool that can help get the most out of an advertising campaign.
Local businesses want to be seen by people in their locality. Local SEO and Local Service Ads from Google help these companies find the people searching for what they offer.
How Do Local Service Ads Show Up in Search Results?
Advertisers choose from a list of services in their industry. When a user search matches the criteria for these services, the ad will show up in their search results. This is dissimilar from standard Google Ad provisions because the business selects categories instead of specific keywords. Marketers cannot pick exactly what the ads will and won’t show up for.
Local Google Ads also don’t contain links to websites, displaying only phone numbers as a form of communication.
With Local Services, businesses can promote their goods and services on Google while generating leads legitimately from potential new clients. Nearby service advertisements will appear at the top of Google Search results when individuals make search queries related to a company in a particular area.
Winning with Google Local Service Ads
It is important that anyone attempting to implement a Google Local Service Ad campaign fills out their application completely and accurately. Google uses the phone number and company information you will provide them within the actual ad. There is also no current way to edit this information yourself.
If a company wants to use a tracked phone line, it must submit this number during the process. Ensuring that the location and services appear correctly remains essential because these will determine valid vs. invalid leads with the local ads.
Users can manage ads through the website or a convenient app provided by Google. On these, we can:
- Turn ads on or off
- Adjust some targeting settings
- Receive and respond to leads
- Request reviews
- Access phone call recordings in the system
To clarify, Google Local Ads provides a toolset and utility to generate leads. It is still the company’s job to nurture and grow this budding relationship, eventually converting them into consumers.
Google doesn’t explicitly outline the variables they consider when developing their rankings. However, the following procedures can help and should represent things to consider in different parts of a digital marketing initiative anyway:
- Content quality
- Expand 5-star evaluations and surveys
- Maintain a predictable name, address, and telephone number across any catalog destinations on the web
- Respond promptly to inquiries
- Optimize a Google My Business Listing
Getting the Most Out of Google Local Service Ads | GOA-TECH
All things considered, while Google provides web users and companies a plethora of benefits regarding obtaining information and providing information to user searches on the web, they remain a business. It is important to remember that proximity to client areas affects ranking positions as Google offers a decent encounter and impression for clients, not simply the business developing the ads.
If you’re looking for more information on local SEO, local Google Ads, and how to get the most out of your business listings and advertising initiatives with Google, reach out to our Miami marketing agency from GOA-TECH today! We’re ready to help you take your digital marketing, SEO, and other facets of your online branding presence to the next level!