Think your social media management is always on the cutting edge? Then you may already know that your business should be utilizing Instagram Stories as an essential part of your marketing strategies. This tool can help you drive engagement, interact with your followers, and show off new products or services.
Unfortunately, many proprietors that understand the tool simply can’t think of creative or innovative ideas for their Instagram Stories content. Don’t worry! Our team from GOA-TECH is here to help!
Some of the best ideas in social media management pay the inspiration forward. You can employ the Instagram Stories feature to inspire your followers. GOA-TECH specialists suggest posting some quotes or inspirational images to fill in the gaps when you just can’t think of what to post.
Although this content isn’t necessarily original, you may discover that a small bit of creativity goes a long way. As you review your inspirational posts, this kickstarts your own creative engine and gets you back on track to creating your own original content once again!
Pop the Hood, Pull Back the Curtain or… Whatever
A really cool way that numerous different businesses, large and small, rely on Instagram Stories is by showing how their products get made. An action shot might not provide the insight your followers really want to see in regards to your social media management initiatives.
This is why Stories is so cool. It will offer something different for your followers, and you won’t need to worry about everything looking picture-perfect. Take your audience behind the scenes and show off what your company is really all about!
Ceeeeelebrate Good Times… Come On…
Let’s face it; social media permeates many of our lives in a really significant way. In fact, many users check their social media accounts as the first thing they do when they wake up. While many businesses are now moving towards keeping their doors closed for the holidays, you can still give the team the day off while scheduling a commemorative #hastagholiday ahead to celebrate.
Capitalizing on an upcoming holiday is a great way to fill in some space on your content calendar in a creative way. One of the best ways to add this into your social media management approach is by using Instagram Stories for your celebratory content.
Is It Marketing or Advertising? IDK, but it’s an Age-Old Practice
So, this may seem like an easy way to ensure your business gets lost in the crowd. However, with some creative panache, you can use Instagram Stories effectively in your social media management strategies.
The GOA-TECH experts say that an innovative way to accomplish creative Stories implementation is by telling a story with multiple videos or photographs. Build suspense and anticipation while you engage with your audience by offering content from different angles, or on different people. You can even incorporate different environments.
Once you establish the story you want to tell, BAM! Hit your followers up with a promotional code or call-to-action. This is a preeminent strategy to reward viewers for making it to the end of your business story content.
Using Instagram Stories Creatively in Your Business’ Social Media Management
Here at GOA-TECH, we believe in balancing the lines between quality and quantity. To learn more about implementing Instagram Stories effectively in your social media management program, contact our specialists today!