Easy Ecommerce Optimization Tips to Boost Your Sales
If your company already utilizes e-commerce on its website, then you probably understand the importance of product pages. This is where the real magic happens, and all of your hard marketing work comes to fruition.
Unfortunately, no matter the amount of effort you put into marketing initiatives, it still often comes down to whether or not your product page closes the deal or not. E-Commerce optimization on these pages can affect conversions even more than your marketing funnel efforts.
Your friends from GOA-TECH are sharing the following information on some proven practices regarding e-commerce optimization. We hope that these tips can help you cultivate some truly amazing product pages!
Completely Amazing Product Photos
Many online companies nowadays wield no physical store or showroom whatsoever. Although this is a common approach, page visitors cannot experience products first hands. As a result, these companies must showcase their products or services in the best possible way.
Social media transfers communication through words into communication utilize images. The first and possibly most important step in e-commerce optimization is cultivating a sense of “in the moment” urgency.
Use quality photos of products or service results from different vantage points. Additionally, zoom options enable viewers to get the entire picture. High-quality images create a feeling of trust and transparency to users, potentially stimulating their interests and converting them from users into consumers.
Product pages shouldn’t ever impart massive walls of text. This is a stark contrast from other page types that you may impart on your website. In SEO, we often learn and stick to the “every word counts” milieu. Nevertheless, micro-copy is the best idea for e-commerce optimization for products and services.
Design and implement unique, hip environments for your products. Don’t simply copy and paste a product’s (likely boring) features. You will want to stand out from your competitors, making your visitors excited about a product.
Leaning on Customer Reviews and Product Ratings
The modern consumer market is entirely focused on communication and networking ideas. This extends to the products themselves from fashion to tech and beyond. Individuals Helsinki can browse online and purchase the same products as their neighbors in Oslo, which may reflect the same product purchased by a stay-at-home dad in Austin.
These individuals, albeit diverse in the background in life or place in the world will all wield unique, interesting opinions. Many times, they will want to articulate these notions online.
Why not utilize this widespread communicatory option to your company’s advantage? You may find that the spread of reviews and idea-sharing increases your conversions and makes your company more relatable.
As a part of e-commerce optimization, some companies will even enable users to browse products by rating or type. This means that individuals anywhere in the world can offer tips and recommendations based on the types of products they like.
Any company can learn from this strategy as they lean on cool and interactive communications between company and consumer, as well as consumer to consumer. This will increase engagement on your product pages while additionally extending to conversion rate.
If you rely on these e-commerce optimization tips from GOA-TECH, you should manage to improve your conversion rates. Nevertheless, don’t forget to track these statistics with the crucial Google Analytics toolkit. By determining these statistics, you may quickly discover places of improvement, and set off on the path to making your product pages even better!
To learn more about understanding what your visitors like and dislike with e-commerce optimization, contact the dedicated team from GOA-TECH today!