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The Importance of Anchor Text in Back-links

Website Anchor Text

miWebsite Anchor Text

Website Anchor text in Linking Campaigns

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may seem great for branding purposes, but you usually won’t need it. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using a fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

At GOA-TECH we are constantly involved with all the updates and news that go on about SEO and web design, which allows us to stay one step ahead of our competitors. That is why we offer Website Anchor Text to our customers. If you’re ready to take your business to the next level, call GOA-Tech today at (786) 462-8324 or click here to make an appointment!

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