The Biggest Social Media Marketing Trends in 2020
Social media is now a vital component in any digital marketing campaign. However, social media strategies remain far from static efforts. This means what worked for a business a few months ago may not produce the same results today.
Platforms evolve almost as fast as user habits change, and companies continue producing newer and more advanced platforms, tools, and algorithms. Every one of these alterations works to improve how anyone utilizes and reacts to social media content. It can additionally affect how a marketer can reach their audience.
For this reason, it is as important as ever to analyze and understand the new trends in social media marketing for 2020. Determining the latest social media marketing trends can help businesses stay ahead of the curve concerning social media implementations. With the right tools at their disposal, marketers can cultivate a modern strategy while making the most of social media platforms.
Continued Growth of Social
Social media marketing and usage are not slowing down any time soon. With the turning of the calendar, we should continue to see increased dominance from platforms like Facebook, Twitter, and Instagram.
Our GOA-TECH team predicts that Instagram remains most likely to take the reins as the new chosen platform for most marketing brands. With more users in the 45 to 54 age group on Instagram than ever before, in addition to over a billion users on social media platforms in general, we can expect to see these numbers reach historical levels for social media utilization.
Expanding Social Commerce
Brands advertising their products on Social Media is nothing new. In fact, it is the chosen method for product advertising by the most successful brands. These social media marketing trends will only get stronger in the new year.
From shoppable posts on the Instagram platform to storefronts on Facebook and other social media resources, brands and marketers will continue leveraging these methods. This works harmoniously with incorporating social commerce in product branding and sales strategies.
Content is King, and Video is Coming for the Throne
Video content quickly became one of the most engaging media tools last year. GOA-TECH predicts that video media will continue as the clear winner over any other type of content in 2020 as this growth continues.
Social media platforms like Instagram and Snapchat heavily rely on media for social media content and advertisements through Instagram Stories and other tools. Even 4 or 5 years ago, traditional text or image content dominated the landscape. However, if a brand is not currently cultivating and utilizing videos, it is now time to embrace video if they want success with new social media marketing trends in 2020.
New Social Media Market Trends in 2020 from GOA-TECH
With so many different facets in play in all areas of marketing and digital branding, a massive number of changes stand to take place across the industry that any company must keep up. For this reason, GOA-TECH works to share our expertise in this arena through our comprehensive blog.
Some think that social media does not reflect the powerhouse that it once was; however, at GOA-TECH, we see social media as an effective, everchanging marketing tool. Marketers must continue to evolve their strategies targeting and engaging customers on their chosen platforms.
To learn more about social media marketing trends for the new year, and how your business can succeed in a digital space, contact our dedicated team today!