Three Important Social Media Messaging Tips For Navigating a Crisis
Faster than it will take you to read this sentence, the social media landscape is changing. Every 45 milliseconds, someone is posting about the #coronavirus.
In times like these, people are looking for guidance, information, comfort, and even humor.
We are in a moment of social distancing and yearning for interaction and communication!
But what should you say? More importantly, what shouldn’t you say?
As companies, we need to provide guidance to navigate this uncertainty together.
As a proud part of the Miami Entrepreneur scene, GOA-TECH has worked with virtually every type of industry, and we want to share with YOU what WE have learned.
We put this article together to provide some insight to help you guide your messaging direction during this challenging time.
Here are some tips to walk you through what your business needs to do during these unprecedented times.
Tip #1: This is not a sales opportunity
Social media has always been a powerful tool for connecting with your customers, but now more than ever, your audience is turning to social media for a sense of community.
They want to connect and interact.
Now is NOT the time to sell. Now is the time to show the community how your company can contribute to society.
You cannot capitalize on people in a moment of crisis.
Providing solutions in a time of need is the most important thing you can do right now.
Tip #2: Keep Up to Date
Relevance is key. Stay up to date with what is going on in everyone’s world. Something relevant yesterday might be seen as insensitive today.
Keep an especially close eye on your scheduled posts, and edit or delete them as needed as new information comes in.
Generally speaking, it might also be a good idea to pull back on posting too much. So people can focus on what matters.
If you post too frequently, there’s a chance your brand may appear out of touch.
Listen to your audience. Paying attention to their responses can reveal opportunities for you to provide better tools. There are advanced social listening tools designed to monitor your audience.
Also, this might be a great time to try out your Instagram Stories or create a video series if you have some extra time.
Tip #3: How Can You Help?
In a crisis, people look for leadership, guidance, and help. They want reassurance.
Remember that you may have followers with loved ones suffering from the virus, so make sure you are using the right tone in your messaging. Avoid sarcasm, and don’t argue with anyone who comments.
Ideas for helpful messaging :
- Let your customers know what you are doing to help.
- Advise them if your business practices have changed.
- Update them on your business hours
- Provide industry-related tips
- If you post updates about the virus, make sure they are from an official source such as the CDC.
Brand Consulting and Social Media Messaging in a Crisis from GOA-TECH
We hope these tips are helpful to you. GOA-TECH is a digital marketing agency specializing in brand consulting and internet marketing in Miami and South Florida.
We are ready to help you with your social media and messaging needs. To learn more, feel free to reach out with any questions and contact GOA-TECH today!