Social media has proven itself to be one of the most powerful forms of marketing. It takes little to no effort to upload a post or share a tweet with content promoting your new clothing line, a new service or a sale happening to attract potential customers. With Instagram, Facebook, Snapchat and Twitter buzzing with new users, features and ways to market, it’s almost stupid for you to not get on board. Using these Social Media Marketing Tips will get you on track for better business.
Twitter, a news and social media website, was founded 12 years ago by Jack Dorsey. The popular social media site allows users to share what is on their mind in 280 characters and include media like videos, GIFs, and photos. Users can create profiles that show bio information, their birthday, location, a website link and date joined which can be used for both personal accounts and businesses.
As a business, an effective Twitter account includes the logo as the profile photo, along with a branded header displaying the company’s likeness. The account should also provide a website for guests and a contact email. Since Twitter is free, using it as a tool for marketing for your small business allows you to take marketing to the next level.
Here are five reasons why you should consider using Twitter for your business along with Social Media Marketing Tips for successful business practice:
Everyone is a fan of free things right? Whether it is a free sample, a free item or a free service, free is always good. When it comes to marketing your business, marketing materials such as flyers, stickers, buttons are not always free, but social media marketing can be.
Think of Twitter as a place that you can send a 280 character elevator pitch to millions of users every day. With a click of a button, you can easily share your new merch and services for free. It costs nothing to sign up for Twitter and use your account as a business owner. In fact, it’s encouraged. Hundreds of your favorite brands have Twitter accounts to connect with their audiences, get feedback and share new products for free. Of course, promoted ads are available on the coveted social media platform, but to send an impactful sales driven message on your account is free.
An easy way to connect with customers
Do you ever wonder how your customers like your products? Of course, a sale is an obvious indication that your customers enjoy your products and services, but what about actual feedback on how you’re doing? Twitter allows customers and businesses to interact with each other sharing details about their experience with the product or services provided.
Your favorite brands interact with customers every day through tweets, hashtags, and direct messages. Because Twitter is public, your great testimonials will be publicized showing how great your business is. Using Twitter also illuminates the lengthy process of filling out customer service forms or waiting on the phone for a representative to answer your complaints. Twitter is formatted in real time allowing you to connect with your customers quickly and efficiently.
Twitter Makes Links more accessible.
While scrolling down your personal Twitter feed, you’re bound to see funny memes, eye-catching videos, and Tweets with links that allow you to venture off the social media platform. For a business, it’s easy to attach a link to a Tweet that sends customers off to their website for a potential sale. Adding a link to a Tweet makes it much easier for a customer to not only get a preview of what they are clicking but it puts the content right in their hands giving them no other choice but to click.
Studies show that Tweets that contain content (video, photos, links, polls) are more likely to be interacted with than those that contain text. Because Twitter also allows a URL preview in each Tweet, your customers can see exactly what they are getting themselves into before clicking. Try adding a link to your Tweets and see what happens.
In all, Twitter is a useful social media platform for several reasons. Twitter allows you to keep up to date with the latest happenings in the world, check up on old friends and promote your business for free. Social Media Marketing along with engagement services are offered through packages on our website. We hope these Social Media Marketing Tips help you with marketing online and for an extra push, be sure to give us a call at (786) 462-8324 today.