Search Engine Marketing Strategies
There are so many specialized terms that are often associated with the world of online marketing that it can be difficult for an amateur to keep up with it all adequately. To the untrained eye, SEM may simply seem like a typo for SEO, but in reality, the two hold many key differences. If you are in charge of a company who relies on the success of their online marketing strategies to bring in new traffic and potential customers, it is best to leave this aspect of your business in the hands of capable professionals. Our team at Miami SEO & Web are up to date with the latest Search Engine Marketing Strategies and are fully prepared to implement them into your business operation.
To understand the differences between SEO and SEM, we must first build a clear understanding of the two. SEO, short for Search Engine Optimization, is the process involved with rearranging data that will be the most effective in appealing to the major online search engines such as Google, Yahoo, and Bing. To achieve this task, web experts must alter their writing, links, design, and virtually everything on their site to fit into the constructs of what is considered “SEO-friendly.”
This process is one of our main focuses as a full-service digital marketing agency, and we are backed by over 20 years of experience in delving into its ever-changing strategies. To hone and establish a strong SEO platform for your business, we focus on finding appropriate popular keywords for your line of work and utilize them to create Google-friendly content that is more likely to get your website ranked among the first pages of its search results.
SEO Marketing Sites
SEM, short for Search Engine Marketing, is now widely used in the industry to refer to strategies that are specifically geared towards paid searches. In the past, the acronym was used as an umbrella term for both SEO and paid search, but it has now evolved to encompass a more specific definition that is less likely to confuse both casual online users and experts. SEM includes things such as Pay per Click (PPC) ads, paid searches, Cost per Click (CPC), and Cost per Thousand Impressions (CPM).
While SEO and SEM both utilize similar strategies, such as popular keywords and optimized web content, to find success, the main difference is that SEO does not require monetary investment while SEM solely focuses on paid searches. To ensure that your online site and business is reaching as many users and potential customers as possible, our team at Miami SEO & Web recommends delving into both areas.
When you limit yourself to just SEO or SEM, you are always missing out on a piece of the pie that may be just what you need to truly help your business thrive. Luckily, our professionals are thoroughly versed in both areas and can supply all the necessary information and advice to get you started.
SEM Strategies for Small Business
Take your business to the next level with Miami SEO & Web and our effective digital marketing services. For more information on our Search Engine Marketing Strategies, or for a free consultation, call us today at (786) 462-8324 or click here to schedule an appointment now!