New Year’s Resolutions for Your Website
2020 is here. Now isn’t the time to stop thinking about the new year and our goals. The start of the year is the perfect time for companies and marketing teams to commit to planning and working towards increased productivity and efficiency.
At the start of the year, many of us focus on clearing out and organizing our homes. As business owners, we should carry that focus over to our company websites and marketing initiatives as they could probably use some attention as well.
Our GOA-TECH team is sharing some information on internet marketing mistakes we saw in 2020, as well as some website and digital marketing tips that will help you start the new year right. Read on to learn more!
A 2020 Marketing and Website Checklist
A simple website and marketing analysis can help your company ensure that you get the traffic you want to your site. With the right traffic and proper digital marketing strategies, you can convert visitors into customers.
By completing the points on our checklist, you’ll get 20/20 vision and make your impressions count. This will help your visitors stay away from the back button and choose your company over the competition.
Clearly State Your Product, Service, Benefits, and Call-to-Action
When any visitor comes across your company website, they should be able to navigate the site easily and quickly understand what products or services you and your business can offer. Today’s users don’t spend a lot of time on a website, so your site must be concise and to the point.
Devastating internet marketing mistakes involve unclear paths to convey value or state what a user needs to do next. In these instances, visitors will likely leave the site immediately. To remedy this, clearly tell visitors what they can do on the site, and prompt them to your call-to-action!
On-Page Optimization, Removal of Old, Dead Domains
Make sure the website works. Digital marketing for a website is nothing without functionality. Title tags should contain target keywords, in addition to the name of the company.
Today’s websites must be mobile-friendly. The majority of users search the web on tablets, mobile phones, etc. For this reason, mobile-friendly functionality is crucial to success in 2020 as you analyze your company website.
Finally, dead domains can be a killer for any company website. Analyzing your pages and content to make sure everything works properly not only helps get users to where they need to go for your products and services. It also makes the right first impression when you have a functional, working website.
CONTENT IS KING
Content matters. We drive this point in virtually every digital marketing blog we share. Content is what matters most for any business website, as well as social media and digital marketing campaigns.
Consistently adding website content that is relevant and provides insights into a business and its offerings is crucial. This additionally provides translucency with benefit-driven content over companies simply bragging about how great they are.
Users really won’t care about the business itself in most cases. Instead, they want to know what a business stands for, in addition to how a product or service can help them survive and thrive. For this reason, gear content towards customers, not the business, for the best possible results for your company initiatives in the new year.
Make the Right Digital Marketing Impressions and Avoid Internet Marketing Mistakes with 20/20 Vision in 2020.
The key point to take away from this checklist is clarity. Your digital marketing efforts should tell your visitors a few simple things. They must know what you do, what it can do for them, and what they need to do next. It’s just that simple.