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Strategic Use of Images in Search Engine Optimization

Images for SEO

Images For SEO

SEO Miami

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text but possesses persuasive characteristics.

However, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.

Images Contribute to  SEO

In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.

At GOA-TECH we are constantly involved with all the updates and news that go on about SEO and web design, which allows us to stay one step ahead of our competitors. That is why we offer Images for SEO Purposes to our customers. If you’re ready to take your business to the next level, CLICK HERE TO MAKE AN APPOINTMENT!

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