How to Sell on Instagram
The way businesses approach the marketing and selling of their products changes on what seems to be a daily basis nowadays. The influx of new social media platforms and transformation in the world of traditional marketing are all considerable influencers in this movement. One of the latest advancements in this movement is the practice of Selling Products on Instagram. While it may seem like a foreign and intimidating new world to you, our experts at GOA-TECH are here to guide you on How to Sell on Instagram!
Instagram was first launched in 2010 and has taken the online world by storm ever since. Unlike most applications that came before it, this mobile, desktop, and internet-based photo-sharing platform focused on the posting of images. What may have seemed to limit to some at the time has flourished into being one of the most popular apps of all time. However, it wasn’t until fairly recently that brands really started honing in on selling products on the site.
Selling Products on Instagram
First and foremost, because Instagram is such a visually driven platform, it is essential that you incorporate the best photographs of your products as possible. Factors such as proper lighting, appropriate framing, and the right editing features can ensure that a more extensive audience sees your product.
There are countless users on Instagram that scroll past tons of images on a daily basis. If you really want to grab their attention and possibly interest them in what you are selling, you have to make your post spectacular on all fronts.
Aside from the image itself, another important factor to consider is the caption you will include. This is a highly debated topic, but regardless of which side of the fence you land on in regards to how many people actually read captions, it is wise to have a thought-out message either way. You never know who may be swayed into clicking through to your website just based on clever wording or an informative blurb.
Instagram Selling revolves around setting yourself apart from the competition. The platform attracts many creative minds because it gives individuals space and tools to be as innovative as possible. Everything from video to personalized gifs can be shared and manipulated to fit your needs.
Therefore, you should never be boring and overly conventional in sharing your product with Instagram users. Take chances and make creative decisions that you feel will best connect you with your target audience. You are more likely to get a response from methods such as these than sticking with the same old techniques everyone else has used time and time again.
Custom Marketing Strategies for Social Media
When it comes to the technical side of Instagram, one of your top priorities may be reaching the most users possible. Hashtags are the answer to not only putting your company’s name out there, but it allows you to carve out a specific group of people who have shared interests. By utilizing custom marketing strategies such as this, you are more likely to come into contact with users who would typically want to purchase your product in a traditional setting.
Take your business to the next level with GOA-TECH and our effective digital marketing services. For more information on How to Sell on Instagram, or for a free consultation, call us today at (786) 462-8324 to schedule an appointment!