Google My Business is often overlooked but can be an essential part of your business’ professional profile. Just think about it; the first thing a potential customer will do when interested in your company is a Google search. This Google search will open a worm-hole of information about your business, and it’s vital to make sure this page is up to date. The last thing you want is the wrong hours showing or an old staff photo on your Google My Business page. Not only will you lose out on business, but you’ve ruined a first impression. Your friends at GOA-TECH can help you get on track.
Here are the most critical sections on Google My Business and why having your page managed by a professional is vital to your online presence:
What is Google My Business?
Google My Business is a service for businesses that allows owners more control over what shows when their company is searched. This service will enable you to stand out on Google for Free and reveals a uniform look as a business profile. Here, potential customers can see your company hours, a contact number, photos of the staff and facility and even your logo. Having your Google My Business profile up to date is vital for those seeking longevity in their business.
Keeping your photos up to date
A photo can say a thousand words making summing up your business in a few images crucial. After a customer Googles your business, hundreds of photos will populate the page allowing the potential customer to receive a full visionary of your company.
Add new photos to your Google My Business account every three months. This allows potential customers to see how your business and staff has grown over the years, new products or services and updates of the facility. Unique and refreshing photos not only brings value to your Google My Business page but to your company overall. Your Google My Business photo section should include pictures of your staff, your office or business space, happy customers or services you offer.
Identity
Your company’s identity matters. Your identity allows customers to see your branding, look and feel and will attract customers to your page. In this section of Google My Business, you can update your logo which displays your banding. You can also upload older logos to show how your company has grown over time.
Hours up to date
Keeping your hours up to date on Google My Business is key to promoting your business. As potential customers, Google your company, the hours of operation will allow those seeking business to purchase or make appointments. In this section of Google My Business, add your business operating hours, including possible weekend hours. You can also update special hours of operations that may include federal holiday hours. By allowing GOA-TECH to monitor your store hours along with adding in holiday hours for special occasions, you’re able to focus on the forefront of your business: your customers.
Reviews
Honest reviews from happy customers can make your business, especially if they are displayed on Google My Business. In the Google Reviews section, you’re able to show off all the customers satisfied with your service. Google Reviews showcase in comments along with star ratings from 1-5 showing from satisfactory to extremely happy. Potential customers can decide if they would like to do business with your company just from the reviews, so keeping your best reviews on top is key.
Suggest an edit
One of Google My Business features allows potential customers to suggest an edit to your account. Here, customers can suggest edits such as hours of operation, type of business, change the name of your company, or even mark it as closed. These notifications will go to your backend, but if left unmonitored, it can be detrimental to your business. Of course monitoring Google My Business isn’t on your daily tasks so allowing professionals like GOA-TECH to manage it would be beneficial.
In all, Google My Business is key to the success of your business. Since potential customers are likely to Google your business before visiting or if they have questions before inquiring, it’s essential to keep the critical factors of your business up to date. Google My Business is handled in our social media packages, and by giving us a call today, your Google My Business page can be polished, in return, giving you more business.
