The world’s most popular search engine isn’t just useful for writing papers or finding news articles; it’s an excellent tool for the success of any business. If you haven’t checked out the Google My Business listing for your business lately, you could be losing more money than you think.
Here’s some info about what a listing is and why you should always have an updated business listing.
What’s So Special About A Google Business Listing?
If you’re not familiar with what a Google Business listing is, it’s essentially a listing that appears every time users search for your business name or service.
Even if a user doesn’t search your business name exactly, the search engine can still suggest your Google Business listing if it is similar to what the user is looking for. Every time you look up a restaurant, a shop, or any other business, you’ll most likely find the corresponding Google Business listing.
This listing is not to be confused with a simple link to a website. Instead, it is a list of contact information, including the phone number of your business, the location, the hours of operation, and a link to your website. It can even include Google reviews from users who have been to your business and have decided to rate their experience and post a comment online. If it sounds intimidating, it’s because it is.
Think about it—every piece of information on your Google Business listing can make or break a potential customer’s decision to try out your business.
If it’s hard to find your contact information through the listing, but it’s easy to find a competitor’s contact information, the potential customer will most likely consider the competitor. Don’t even get us started on the reviews that can appear right in your listing.
Why would customers consider buying your services if the negative reviews outweigh the positive ones? For these reasons and many more, your Google Business listing is special.
Even though having a listing on Google is completely free, many businesses invest in a team of marketing and SEO experts who can transform your listing and bring you way more customers than you would otherwise.
At GOA-TECH, we believe your listing is one of the most important aspects of digital marketing that can greatly impact the success of your business.
Why Should I Have an Updated Business Listing?
Businesses change all the time. In your own business, you’ve probably experienced plenty of changes over the years, whether it had to do with location, hours, or your website. To consistently bring in new customers and keep recurring customers, you should always have an updated business listing.
Your listing should have your business name, the phone number, the website, the hours of operation, the address or service area, your posts, photos, reviews, and the general description of your business.
Keeping this information up to date can be hard, but it is completely worth it and necessary. The worst-case scenario is having the wrong phone number or address on your listing and losing customers because of it.
Not only should you always keep customers informed of any changes about things like location and hours of your business, but you should always strive to use the Google algorithm to your advantage.
By filling out your listing as much as possible and keeping an updated business listing, Google will favor your business more in the algorithm. Customers will see your business first and your competitors second, and they will trust a listing with more information than a listing that has less.
Your listing is one of the most surefire ways to increase sales bring in new customers. If people can’t find your business online, how will they know where to go or who to call? Our team at GOA-TECH is more than ready to take the next step with you and help you on your journey to conquering the world of online marketing.
Got more questions about your Google Business listing? Give us a call, and we’ll be happy to help you keep an updated business listing.