There is a myth that email marketing is a thing of the past. In fact, email marketing is an essential component of building a digital marketing strategy. A solid email marketing plan is an effective way to grow your business, gain new customers, and keep reaching your current ones.
GOA-TECH manages eblasts for multiple businesses, and we can design newsletters to give you a custom look that matches your branding and voice. In addition, our Miami-based content team creates automated email messages, whether a welcome email for new subscribers or an important deadline notice that reflects your business’s voice. Here are just a few ideas for email marketing campaigns.
Email Marketing: Informational Eblasts
Informational emails might seem like a no-brainer, but you’d be surprised how many businesses forget about posting informative content. You should always keep your customers updated on upcoming events, changes in hours of operation, news about your business, etc. Yes, updates on social media are effective, but if you take the time to create a visually engaging eblast, the information will stand out more to your customers.
Constant Contact allows you to convert your eblasts to social media posts. It will format and resize your email graphics to fit the specifications of major social media platforms, such as Instagram, Facebook, and Twitter.
Email Marketing: Educational Eblasts
Don’t be afraid to get creative with your email marketing campaigns! Your eblasts don’t just have to be about what’s new; they can also be great for educating your audience about what your business provides. Educate your customers about how a particular product or service works and why it’s helpful. We also recommend repurposing blog content for eblasts if you have any on your website. When you share snippets of your blogs in an eblast, your readers will want to keep reading on your site.
Email Marketing: Promotional Eblasts
It may seem like a corporate move, but promotional emails can be an incredibly effective email marketing tool for small businesses. With a catchy subject line and a great deal, your customers will be more likely to order from your shop or schedule an appointment. What your customers don’t know, they won’t act on. Keep in touch with your customers so they can act on your deals, promotions, and sales.
Email Marketing Benefits: Automations
Part of the analytical functions of the platforms our team at GOA-TECH are automations. For example, you can set up an automated email every time someone signs up for your newsletter. This saves you the trouble of replying to each person who signs up. That would take a long time!
It also makes sure your business’ branding doesn’t miss a beat. Customer service is critical to making clients feel like a business is trustworthy, reliable, and professional. Automated replies can help your business exude those attributes without requiring much customer service manpower.
If you’re working on a more extended sales campaign, many email software even allow you to set up chains of automated emails, scheduling each one to send out to particular groups. This means you can schedule the first email to send out to an entire list of contacts and then schedule follow-up emails to specific groups in that list. One automated reply can be for people who did not open up the initial email, while the other reply can be for those who did. These automations are just switches you can turn off and on, as the email software gathers these analytics for you and enables the automated reply.
Email Marketing in Miami | GOA-TECH
Email is not a dead marketing method. In fact, it serves as one of the very few marketing resources we can rely on to build authentic relationships with your customers.
Despite some rhetoric that tries to paint email marketing as spam, in reality, eblasts work as advertising correspondence. Customers won’t simply want to provide their information for nothing. Nonetheless, email marketing can offer a tool that builds relationships while working to increase profit when properly implemented.
Email marketing is a weapon and a starting point for your business success. We help you to create amazing templates to personalize your email, grow the popularity of your website, go social by allowing your audience to follow your social media while tracking who opens, clicks, and shares your content.
Our GOA-TECH team can help you maintain control and analyze what you can do to improve and take your business to the next level!
Like we always say, do not just beat the competition, be the competition. Let us help you by designing or redesigning your email marketing campaign to create a better chance for most customers and sales.
Our email marketing services in Miami allow you to capitalize on endless benefits and fast business growth. Our partnership will help you to have personalized and specific messages for your contacts and buyers that are mobile friendly and have a professional look! With Constant Contact and our email marketing team, you will start seeing results in a matter of weeks.
How does one go about setting up email blasts? We’ll take care of it for you. Give us a call today and get a free consultation!