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Email Marketing 101: Stay in Constant Contact!

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How do your customers know about your specials, events, and promotions? An email newsletter is an effective way to reach your customers, so they are always in the loop about everything your business has to offer. Here’s how email marketing can help your small business.

The Best Software for Email Marketing

While social media is undoubtedly prominent in the marketing and advertising game, it shouldn’t be your only form of communication with your customers. Email marketing isn’t as shiny and new as TikTok, but e-newsletters are still an exceptionally effective way to reach your audience.

So how does one send an email (AKA “eblast”) out to their subscribing customers? Our favorite software is Constant Contact. Unlike sending a regular newsletter through Gmail or Yahoo!, Constant Contact is optimized to send eblasts that look better, work better, and are more organized. 

In one software, our GOA-TECH team manages eblasts for multiple businesses, and we can develop your newsletters from scratch to give you a custom look that matches your branding and voice. In addition, Constant Contact allows us to set up automated email messages, whether it’s a welcome email for new subscribers or an important deadline notice. Here are just a few of the best email marketing campaigns we can create for you through Constant Contact.

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Email marketing campaigns can be an effective tool for your small business, but you have to be strategic.

Informational Eblasts

Informational emails might seem like a no-brainer, but you’d be surprised how many businesses forget about posting informative content. You should always keep your customers updated on upcoming events, changes in hours of operation, news about your business, etc. Yes, updates on social media are effective, but if you take the time to create a visually engaging eblast, the information will stand out more to your customers. 

Even better, Constant Contact gives you the option of converting your eblasts to social media posts. It will format and resize your email graphics to fit the specifications of major social media platforms, such as Instagram, Facebook, and Twitter. 

Educational Eblasts

Don’t be afraid to get creative with your email marketing campaigns! Your eblasts don’t just have to be about what’s new; they can also be great for educating your audience about what your business provides. Educate your customers about how a particular product or service works and why it’s helpful. We also recommend repurposing blog content for eblasts if you have any on your website. When you share snippets of your blogs in an eblast, your readers will want to keep reading on your site. 

Promotional Eblasts

It may seem like more of a corporate move, but promotional emails can be an incredibly effective email marketing tool for small businesses. With a catchy subject line and a great deal, your customers will be more likely to order from your shop or schedule an appointment. What your customers don’t know, they won’t act on. Keep in touch with your customers so they can act on your deals, promotions, and sales. 

Email Marketing in Miami | GOA-TECH

Email is not a dead marketing method. In fact, it serves as one of the very few marketing resources we can rely on to build authentic relationships with your customers. 

Despite some rhetoric that tries to paint email marketing as spam, in reality, eblasts work as advertising correspondence. Customers won’t simply want to provide their information for nothing. Nonetheless, email marketing can offer a tool that builds relationships while working to increase profit when properly implemented. 

How does one go about setting up email blasts? We’ll take care of it for you. Give us a call today and get a free consultation!

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