If you’re like most business owners, you want to be the first result that comes up when someone Googles your company. Unfortunately, that’s not always the case. After using an SEO audit service, you realize that your business is ranking first on Google for your desired search terms.
So, what’s the problem?
In this article, we’ll take a look at some of the reasons why your business might not be ranking as high as you’d like it to.
We’ll also provide tips on improving your ranking and getting more traffic to your website.
Google Doesn’t Even Know You’re a Business
If you’re just starting out, it’s likely that Google doesn’t even know your business exists. In order to rank in Google’s search results, you need to make sure your website is properly indexed.
The first step is to claim your business listing on Google My Business. This will allow you to provide some basic information about your business, such as your hours of operation and contact information.
Once you’ve done that, you can start creating content that includes the keywords people are searching for when they’re looking for a business like yours. blog posts, infographics, and even videos are all great ways to get started.
You’re Not Optimizing Your Site for Mobile Devices
In today’s world, more and more people are using their mobile devices to access the internet. In fact, over 60% of all Google searches are now done on a mobile device.
If your website isn’t optimized for mobile devices, it’s likely that you’re not showing up in as many search results as you could be. Make sure your website is responsive and can be easily viewed on a variety of devices.
Your Website isn’t Properly Optimized
There are a number of things you can do to optimize your website for search engines. One of the most important is to make sure you’re using the right keywords.
Do some research and find out which keywords people are using when they’re searching for businesses like yours. Once you know that, you can start incorporating those keywords into your website content, as well as your titles and descriptions. Requesting SEO audit services can help you see areas of improvement towards your website optimization goals.
Your Market is Too Competitive
If you’re in a highly competitive market, it can be difficult to rank high in the search results. This is because there are so many other businesses vying for the top spot.
The best way to combat this is to make sure your website is the best it can be. Optimize your site for the search engines and make sure your content is informative and helpful. You can also try to get involved in local SEO initiatives, such as getting listed in directories and creating citations.
You Haven’t Been Consistent with Your Content
One of the most important things you can do when trying to improve your ranking is to be consistent with your content. Google loves fresh, relevant content, so if you’re not regularly adding new blog posts or other content to your site, you’re not going to rank as high as you could be.
Aim to add new content to your site at least once a week. This can be in the form of blog posts, infographics, videos, or even just images. As long as it’s relevant and informative, Google will love it.
Your Website Has No Authoritative Backlinks
Backlinks are links from other websites to your website. Google sees these as votes of confidence and the more backlinks you have, the higher you’re going to rank.
There are a number of ways to get backlinks. One is to reach out to other businesses in your industry and see if they’re interested in writing a guest post for your blog. You can also create helpful infographics or videos and offer them to other websites in exchange for a link back to your site.
You Haven’t Submitted Your Site to Google
If you want Google to index your site, you need to submit it manually. This is a simple process that just requires you to add your website’s sitemap into Google’s Search Console.
Once you’ve done that, Google will start indexing your site, and you should start to see an improvement in your ranking. Still, it’s a great idea to request an SEO technical audit service to make sure there aren’t any issues in the indexing process.
Receive Professional SEO Audit Services from GOA-TECH
If you’re still not sure why your business isn’t ranking first on Google, it’s time to get some help from the experts. At GOA-TECH, we specialize in SEO and can help you improve your ranking and get more traffic to your website.
Contact us today to learn more about our website SEO audit services and how we can help you take your business to the next level.