3 Effective Marketing Strategies Your Law Firm Needs to Implement Now
The legal industry is a competitive one. Lawyers must stand out from their competition to attract potential clients, which can be challenging due to the nature of the industry. With the current state of the economy, some firms are also experiencing less new traffic as potential clients may forego or delay legal services.
In today’s world, it takes more than referrals and word-of-mouth marketing to grow a law practice. Successful law firms are willing to think outside the box and find new ways to reach new clients. Creating a law firm marketing strategy is the most effective way to reach your target audience and attract new clients to your firm.
Creative marketing strategies are important parts of most business plans. However, for law firms in today’s climate, identifying the right marketing services is especially important. Attorneys face stiff competition and clients typically seek their services only after they’ve had a problem.
An effective and well-thought law firm marketing strategy may be challenging with so many objectives to consider. However, GOA-TECH is here to help with some essential tips to help you develop an effective strategy for your law firm.
Law Firm Marketing Ideas: Build a Solid Foundation
Before diving into the specifics of creating a marketing plan, any firm will need to understand a few foundational elements. These include deciding on an ideal client, marketing goals, and selecting the proper channels to reach a targeted audience. GOA-TECH is breaking down each one of these elements to hopefully provide a clear picture of what should happen before you begin implementing a marketing strategy on your own.
Define Your Ideal Client
First, firms must identify their ideal client. For some firms, this might mean a client with limitless funds to dedicate to their legal causes, however, in most scenarios the clients we want to market to reflect those with somewhat restricted budgets.
This will enable the firm to help individuals facing a variety of legal issues that might not otherwise search for legal services.
Determine Your Law Firm’s Marketing Goal
Once your firm establishes and understands its ideal client, you can begin thinking about what you want to achieve through your law firm’s marketing efforts. Do you want to grow your firm and increase the number of clients you serve? Or do you want to use marketing as a way to position yourself as an industry leader? Thinking about the end goal of your marketing efforts will help you stay focused and make sure you don’t get sidetracked along the way.
Choose the channels that will help you to achieve these goals.
There are a few different marketing channels you’ll likely consider, including:
- hiring a public relations firm
- placing targeted digital ads
- creating an engaging website
Public relations is an important part of a law firm’s marketing plan because it allows you to position yourself as an industry expert and can help you land exclusive interviews and coverage, which is something your alone website won’t be able to do for your firm.
Digital advertising is great if you want to grow your firm’s reach and increase brand awareness. However, you need to be strategic about where you advertise. The best part? You can advertise with digital on social media, by email, through a PPC campaign on a website, and seemingly everywhere else online.
Creating a website is essential for any business, but it’s significant for a law firm. When someone searches for lawyers online, the first thing that comes up is usually the firm’s website. Your website needs to be easy to navigate, optimized for search engines, and filled with helpful information about your firm.
Establish and Execute the Law Firm Marketing Strategy
With all of your marketing goals and channel choices mapped out, you can put together a detailed law firm marketing plan that outlines each strategy you’ll implement and the expected outcomes. This will ensure that you don’t forget anything and that each element of your marketing strategy complements the others. It will also make it easier to track your progress over time and make adjustments as needed.
There are a few tips and tricks to keep in mind when writing your marketing plan: – Make a timeline:
- You don’t want to implement all of these strategies at once. Instead, put them together in a timeline that makes sense for your business and that gives each strategy enough time to produce results.
- Make it measurable: Your marketing plan should include specific metrics that you’ll use to measure your progress. This will help you see what’s working and what isn’t so you can make adjustments as needed.
- Keep it flexible: Your marketing plan should be detailed and outline all the different strategies you’ll use, but it shouldn’t be set in stone. If a certain strategy isn’t producing results, you should be flexible enough to make a change.
Wrapping Up | Law Firm Marketing Ideas from GOA-TECH
Marketing is rarely a one-and-done task. Instead, it is a continuous process that requires you to continuously be innovating and evolving. This means that you’ll likely have to make adjustments to your marketing plan as time goes on and as you learn more about your audience.
While marketing isn’t easy, it’s essential to the success of any business. Whether you’re a large company or a small business, it’s important to find ways to attract new customers and build brand awareness. With the right approach, law firms can attract potential clients and build long-lasting relationships that help the firm thrive.
To learn more about law firm marketing and how our full-service digital marketing, web design, and IT firm from GOA-TECH can assist you, reach out to us today!