Email Marketing Campaign
As a business that hopes to attract new, potential customers in the digital space, you should never underestimate the power behind a well-executed Email Marketing Campaign. While social media and more traditional marketing are still avenues you should explore, our expert team at GOA-TECH has found that establishing a relationship with your clients via email is a great way to retain engagement and spread important information regarding your latest sales and new products and services you are offering.
Regardless of an individual’s inclination to the internet and how often they utilize it, virtually everyone possesses an email account. This is the way many finances are dealt with and the preferred way that places of work choose to communicate with their employees. Therefore, it is important to establish some sort of email system that can easily send out blasts to all of the clients, both present and future, that you hope to engage with.
To oversee that your email blasts are properly written, designed, and distributed, it is best to leave the task at the hands of a professional. Our experts at GOA-TECH handle this crucial marketing aspect for many of our clients, several of whom utilize our services on a regular, monthly basis. All you have to do is communicate what content you wish to focus on in each email blast and we take care of the rest! Our talented graphic designers team up with our skilled content writers to create email messages your clients are sure to appreciate.
Direct Email Advertising
However, one of the main issues companies encounter when delving into their Email Marketing Campaign is finding creative ways to get their clients to actually open and engage with the messages that are sent out. Individuals are often signed up for many different email updates from varying sources, so their inboxes are constantly filled with new messages. This limits how many of those messages individuals will have the chance and time to read through amidst their busy schedules.
The goal is to create catchy email subject lines that will appeal to the user’s eye as they are scrolling through their inbox and influence their decision to open the email itself before simply discarding it along with other unwanted messages. Spicing up your subject lines usually involves playing with different font characteristics, coming up with catchy taglines, highlighting certain popular keywords, and much more. Our team is very knowledgeable in this area and are capable of significantly increasing your click-through rate in no time at all.
See also: “You’ve Got Mail! How to Improve Your Email Marketing Campaign“
The click-through rate, often shortened to CTR, is the metric we use to measure the number of users who physically click on advertisements and featured hyperlinks compared to the total number of users the email was sent out to. This rate can be fairly low for businesses that attempt to handle email blasts on their own without any prior training or skill. By teaming up with a company that offers Email Marketing Campaign services, you will have access to data that can increase your click-through rate by several percentages. For example, studies have found that 35% of email recipients open their emails based solely on the subject line; yet another reason why carefully crafting them is so important.
Email Marketing Services
Take your business to the next level with GOA-TECH and our effective digital marketing services. For more information on our Email Marketing Campaign services, or for a free consultation, call us today at (786) 462-8324 or click here to schedule an appointment!
