The REAL Difference between Marketing and Branding
During a conversation with marketing “experts,” you may notice them using the words branding and marketing interchangeably. However, for anyone that knows content, you can’t just transition from one to the other like that. What is marketing? What is branding anyway? These questions represent a substantial amount of confusion amongst non-industry professionals.
Nevertheless, a distinct difference exists between marketing and branding that our team from GOA-TECH can explain pretty easily. Before we jump into marketing and branding tips, you should understand what each method means, in addition to what they can accomplish on their own.
What is Marketing? What is Branding?
Marketing involves actively promoting products and services. This is essentially a blanket statement that may cover all forms of advertising. In addition to this, marketing will also handle a consumer audience while developing methods to utilize a deeper understanding of these individuals or targeted groups. This method is not branding.
Branding ideally precedes and underlies any marketing efforts. To put it simply, branding is a method where you can reduce a company’s reputation or mission to a single word, or phrase. This is an easily recognizable representation of the company. Your brand will resonate with users so they can understand what they deal with regarding your company at a single glance.
Taking this idea towards the automobile industry, Honda and Toyota utilized a positive branding initiative outlining safety, as well as reliability. These companies build their brands into easily recognizable traits. This enables them to appeal to their customer base uniquely and profitably.
Although both disciplines remain concerned with getting information to a consumer, they meet on a notable level. Your marketing should incorporate branding to cultivate customer relationships, in addition to loyalty.
Branding tips in your content marketing strategy enable you to represent your company in a specific light while building off the information you can obtain through marketing. Marketing additionally allows you to build a rapport with your audience while introducing them to your branded strategies. Nonetheless, these do not serve as interchangeable processes.
Ok, But what is a Better Investment?
Utilizing comprehensive marketing and branding tips in your advertising strategies represent excellent investments with their returns. Well-researched advertising campaigns offer a great return on their investment. However, success depends on the effort that you put into it.
For this reason, finding an expert that you can rely on that offers useful, strategized marketing and branding tips remains essential for the best possible results. The return you can get from enlisting such a professional is customer loyalty. This is something that you can leverage, again and again. Utilize a loyal user base to call on when releasing new initiatives.
The modern advertising industry has cultivated a different outlook on how businesses can interact with their potential audience. Wielding loyal customers is now far more valuable than simply renting an audience for a single initiative. Combining branding with marketing efforts is precisely how you can retain potential new customers as a loyal group of followers.
With social media, you can use this series of customers to help you spread your brand. This utilizes earned media to its fullest ability. When customers make statements or share your content, they spread the word about your company, in addition to your offerings.
Marketing and Branding Tips from GOA-TECH
To put it plainly, branding is the way to go. Although marketing remains necessary for success, this method cannot develop an audience that remains receptive to your message on its own. You need branding to make your audience interested in this message while preventing you from reinventing your entire strategy each time you advertise a product or service.
Our team from GOA-TECH can help you develop branding and marketing initiatives that work as a comprehensive IT, web design, advertising, and marketing company in the modern space. If you intend on maximizing your branding on a unique, professional level, contact our dedicated team about our marketing and branding tips today!