What is Backlinking? How Can This Content Marketing SEO Tip Help Your Business?
Do you want your business to wield a global reach? Of course, you do! Increased traffic reflects one of the most common goals any marketer works towards. However, sometimes this may seem easier said than done.
A high search ranking that can help you drive traffic remains essential. With Google’s consistently-transformative algorithm, this may prove tricky. How can you still achieve lofty traffic goals? Our team from GOA-Tech wants to let you in on a little secret. A content marketing SEO tip that often gets overlooked.
This technique is what we call link-building. When you can get reputable websites to link to your content, this will help you develop a network of backlinks. As a result, Google will find and index your site as credible much quicker. This also boosts your ranking and sends referral traffic your way from these other sites as well.
What is Backlinking?
This content marketing SEO tip is a process that involves acquiring hyperlinks from other websites to your own. Popular search engines like Google or Bing use these links to crawl the web, ranking sites, and cultivating an outline for individual pages.
The reason for this process is because the primary goal of a search engine is helping users find the information they need swiftly, and with the best possible results. As such, Google and other search engines don’t want to provide invaluable, spam-oriented content. Think about it this way, if all your internet searches resulted in spam, why would you utilize the search engine?
When search engines can find and index multiple pages, they look at reputability regarding a piece of content. If you can create compelling, quality content, they will look at your page as holding value. This increases your page’s search engine ranking.
Backlinking is essentially discovering reputable websites that publish content around a similar subject as yours before getting them to link back to your content.
How to Use Backlinking as a Content Marketing SEO Tip for YOUR Business
Developing a strong backlink network can help your business to establish authority concerning its website within Google while building awareness through websites other than its own. This is an important content marketing SEO tip to consider if you want to see long-term success with all of the content you create.
When you establish your site as reputable with Google, backlinking can help you improve your ranking, driving more organic traffic. However, this can also provide you with notably more qualified referral traffic as well.
Additionally, since visitors will come to your site from sources directly related to your content’s topic, they remain more likely to wield interest in what you provide as well. Everyone cares (and should care) about increased traffic. Nonetheless, increasing organic, qualified traffic is essential to cultivating and maintaining overall engagement and success.
The ultimate solution to driving traffic and increasing leads is not always to create more content. You must take the content you already created and make the search engines recognize this as valuable.
It remains essential to ensure you get the most out of all the content you create. This content marketing SEO tip does just that. You can utilize backlinking as an essential piece of the puzzle while developing your site’s awareness, credibility, and traffic.
To learn more about backlinking as a content marketing SEO tip, contact our dedicated, web design, advertising, and digital marketing firm from GOA-TECH today!