How to make your Blog a “Top Pick”
SEO Strategies are vital to increasing traffic for your business. Many amateurs look at website rankings as a popularity contest for clicks, when it is a combination of:
- How users are moving through your site – Are they clicking internal links?
- How much time users spend on any given page – Are they reading your blogs in entirety?
- Whether or not the user is going to return – Did you answer their question?
Getting your blog post ranked on Google is not a result of great content alone. It is achieved through a holistic approach in making sure that great content gets seen, shared, linked-to and resonates with the user. Thankfully, Miami SEO & Web is here to help you accomplish just that.
3-Step Guide to Gain Traffic
Use keywords that match the intention of the content: When setting out to write a blog, the reader must always be kept in the forefront of your mind. What question of theirs are you trying to answer? What research have you done that can support your answer to the reader? Relevancy is a vital component of SEO strategy since it not only lands readers on your site; it determines whether they stay. Make sure the keywords you are using to make your content seen can deliver on what it is that your blog is discussing. You don’t want your reader to click away!
Utilize machine-learning technology: We are working in a time where there are certain things technology can do for us that we could never do alone. It is essential to your SEO Strategies to utilize the technology that can do for you what you can’t do for yourself. For example, GoogleAds Keyword Planner. This tool stays on top of keyword trends so that you don’t have to. It also ensures that the keywords you use for your content are the absolute best ones to use, giving you an edge over your competitor. Similarly, Google RankBrain sorts search results and analyzes search queries. Both tools are two of many that could be a value-add overall to your company as well as improving the rank for your blogs.
Create content that stands the test of time: Quality over quantity. Create blog posts that answer the questions that will continue to be asked time and time again. If you can answer a viewer’s question with content that is of substantial value, not only will they return to you the next time they have a problem, they will most likely share your content across social media platforms. You can’t lose in this situation.
Seek the Experts
To ensure that your audience receives the focus and attention they acquire to take your business to the next level, contact Miami SEO & Web and our effective digital marketing services to handle the rest. It is not enough to provide good content, let us make sure your site is not only attracting your target audience but that they continue to stay engaged to keep coming back! For more information on our SEO Strategies, or for a free consultation, call us today at (786) 462-8324 or click here to schedule an appointment!