Simple Email Marketing Strategies to Help Your Open Rate
We hear it time and time again: email marketing works. However, many businesses rely on their marketing initiatives, wondering what they can do to improve a seemingly immovable open rate. Although this method is a great way to reach potential consumers in their inbox, you may feel wanting regarding how many of these followers actually open your emails.
Even if your business implements solid email marketing strategies and achieves a high open rate, you may discover that over time, this begins to plateau. Our team from GOA-TECH frequently deals with clients that wonder what to do to kickstart their email marketing initiatives once again.
The good news is that it doesn’t take a substantial amount of work to correct course in this area. With a few relatively easy tweaks, you can find yourself on the way to improved open rates, as well as better conversions for your business. Here are some of our favorite strategies that you should certainly consider.
Get Your Readers’ Attention with a Well-Thought Subject Line
It may seem like an afterthought, but an email’s subject line is actually one of the most important portions of text in the entire email. You should approach this similar to the tagline of an ad, or even the headline in an article. After all, your subject line is the best way to draw readers in and stimulate their interest in what you want to say.
A generic bit of text like “Check out our July Newsletter” or “News from _____” simply isn’t going to cut it. Invest the right about of time developing quality subject lines before you click SEND.
Uncover the Best Times to Disperse Communications
Like any digital marketing initiative, you may discover over time that certain times of day exist where your readers remain more likely to open and read your marketing communications.
We find that the best way to determine optimal times for content dispersal in your email marketing strategies is creating a segmented list. Send some copy during different times of the day (typically morning, afternoon, and evening). This test may demonstrate which versions achieve the highest open rates.
Although this will take some additional time, for a few weeks, you can gain a strong insight into when your readers remain most likely to look at your content.
Understand Your Demographics
Almost any business today understands that they need to determine and serve the needs of their customers. However, how many possess comprehensive notions about the individuals and groups on their email lists? The best online marketers can determine and understand precisely the topics that their readers want. They will also know why these clients joined the email list in the first place.
Understanding demographics is a crucial component to email marketing strategies, as well as virtually any modern marketing initiatives. When you understand more about your readers, this can help you begin to target specific contact groups with relevant information.
You can achieve this by sending out a survey or poll to obtain the information you need that distinguishes what your readers might want to see from your future email marketing content. Furthermore, you could also rely on a click report to see which links get the most clicks, as well as relevant information like who clicks to read each piece of your marketing content.
Approach Your Sign-Up Process Differently
A successful email marketing campaign begins from the very first moment a follower signs up to your email list. However, it remains your burden to ensure that these followers understand what they signed up for. Then, you must follow through on any expectations you set with your email marketing strategies.
Make sure you demonstrate the value these followers gain by signing up, as well as establish what they can expect to receive, and how often they can expect to receive it. You should also get permission before adding anyone to the list. This way, you can expect a better response when readers choose to opt-in while mitigating the potential for spam complaints.
Improve Your Open Rate with GOA-TECH’s Email Marketing Strategies
If you need help improving your subject lines, check out our article on spicing up your email subjects. Additionally, you can also contact our dedicated, expert team from GOA-TECH to help you achieve the best possible results from your marketing initiatives, hopefully helping you get out of the dreaded open rate rut!