Which Effective Social Media Ads Are Better?
Modern small businesses know all about harnessing the power of effective social media ads to market their products and services. In the contemporary marketplace, nothing else is an option.
Sales were once driven by word of mouth, personal referrals, and print advertising. However, today’s companies must impart a social media footprint that remains both vibrant and engaging.
This involves utilizing colorful, active, and unique strategies that can help your company stand out while showcasing precisely what you’re all about. Modern consumers want to know what you value, and why they should choose your product or service. Many times, effective social media ads require utilizing pictures, videos, polls, discussions, and a showcase of varied content.
Starting a social media marketing campaign is easy. Nevertheless, you may find yourself on a fixed advertising budget, and need to ask yourself where to devote the bulk of these ad dollars. Do you choose Facebook Ads or Instagram? The truth is, both; it simply depends on the unique needs of your business.
Nonetheless, GOA-TECH is here to help you decide between Facebook Ads and Instagram with some information on the benefits (and drawbacks) that each platform provides as you devise and implement effective social media ads for your business.
Facebook represents a major player when it comes to social media, and therefore, effective social media ads. Over 900 million individuals utilize the social media platform every day.
However, what truly sets Facebook apart is the myriad of targeting options and tricks you can lean on to successfully reach an audience. Hopefully, this extends to converting these users into customers.
Some of the more unique ad targeting options for the Facebook platform include:
- Video engagement
- Lookalike Audiences
- Consumer lists
- Lead nurturing
- Layered interests
Facebook Ads has also been around much longer than other social media advertising methods, including Instagram. For this reason, they impart far more data on what works and what doesn’t.
Instagram Advertising for Your Business
Facebook acquired Instagram in 2012. Although the two still operate as entirely separate social media platforms, they remain connected in many ways. This includes the way you can create your effective social media ads for Instagram through Facebook’s ad management tool.
Nevertheless, Instagram may not hold a candle to the over one billion users that Facebook wields, but their 300 million daily active users are nothing to slouch at. Instagram usage grows at a faster right than ever before.
Instagram started breaking the mold for small-to-medium sized businesses, putting the heat on the less social media savvy big name brands. Companies that initialize the Instagram platform successfully follow many best practices that include:
- Posting during peak time periods. This enables users to see content when they remain most likely to engage with content.
- Creating eye-catching, stunning images that captivate the attention of people using Instagram for their viewing pleasure as opposed to shopping.
- Maintaining engagement data from posts to analyze what works, and what doesn’t.
- Fostering connections with “hearts,” comments, and shares.
The biggest benefit of choosing Instagram is the way the platform employs hashtags to increase overall visibility and engagement. Instagram enables users to search for hashtags. Nevertheless, for effective social media ads, companies must devise a unique, clever hashtag allowing users to see all relevant posts.
Should You Use Facebook or Instagram for the Most Effective Social Media Ads
Here at GOA-TECH, we view both platforms as entirely viable options for efficient and successful social media marketing strategies. With the ad creation tools on Instagram remaining a part of the Facebook ad editing suite, it is incredibly easy to run advertisements across both networks from one central place.
However, you should consider the type of ads you want to run, as well as the demographic you need to reach. This could help you ultimately decide whether or not Facebook or Instagram is ideal for your needs.
To learn more about effective social media ads and marketing, contact our dedicated team from GOA-TECH today!